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Levi's opens its first NextGen store in the Philippines

By Camille Santiago Published Jun 14, 2022 8:37 pm

Jeans are the most versatile piece in anyone’s closet—one can wear it in many different ways for almost any occasion. And so, finding the right pair that fits not only one's body, but also their lifestyle and taste, is a great investment.

Now, that’s made possible. The first Levi’s NextGen store has opened in SM Mall of Asia, and it promises customers an “elevated denim experience”. Through their in-store digital tools, shoppers will be able to learn more about their various jean fits and styles.

The store itself it features a bright design to match the young and fresh vibe of this generation.

Instead of the vintage, industrial-inspired design its previous stores had, its flagship boutique in the Philippines gets a more modern and hip look, complete with an illuminated entrance.

Aside from that, the Levi’s store houses a Tailor Shop where customers can have their own items customized, including embroidery, hand painting, fabric paneling, hemming, and alterations. You can even choose from their wide variety of patches and pins to put on your item!

The customization can take as quick as minutes to about two days for hand painted items, depending on the intricacy of the design.

Moving on to the items in the store, in here you’ll find denim wear and accessories from the latest collections—including the Simpson collection, Levi’s Fresh, and Levi’s Made and Crafted collections—as well as the classics, Levi’s 501 Day.

As a treat, Levi’s is offering a free Levi’s® upcycled denim sling bag for every purchase of P3,500 or above net of discount from June 9 to 26.

Levi’s is located at the 2nd Floor, Main Mall, SM Mall of Asia