LOOK: The biggest Nike store in Southeast Asia reopens in Fort BGC
Ready to be budol-ed? Nike Fort just reopened, and it's not just like any of the Nike stores—it's a "total fitness experience".
The Nike store, which opened to the public on May 21, is the biggest of its stores across Southeast Asia, spanning 14,000 square feet with two floors.
Located at B3 Bonifacio High Street, Nike Fort will include "the region’s most comprehensive range of Nike products" for men and women, covering all kinds of sports and lifestyle including running, training, tennis, yoga, basketball, and golf. It also includes a select range of fashion pieces for kids and toddlers.
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The newly renovated BGC location will "[bring] access to sport, [add] value to the local community, and [create] a destination that brings consumers closer to sport and one another" through their three zones: The Sports Hub, The City Replay Zone, and Experience Studio.
Those who will be needing some styling assistance or seeking to discover a new sport can go to The Sports Hub where 60-minute one-on-one sessions with the store stylists are being offered.
Customers will also be able to creatively express themselves by customising their purchases at The City Replay zone, a studio where you could customize your tees, totes, caps, and shoes.
Want to enhance your skills in a particular sport? Or how about learn how to achieve your fitness goals? Sign up a session at the Experience Studio. It is Nike Fort's "wellness destination" where you could sign up for one-on-one expert sessions or participate in group classes tailored to your health and wellness goals.
On the first floor of the store you'll find the Women's and Kid's section, as well as the Experience Studio and Nike By You customization area. The women's section includes a wide range of sports bras, a yoga collection, a lifestyle collection, plus an area for just shoes.
Nike Members may also avail of the exclusive styling sessions and prioritized shopping and appointment hours thanks to its Women's First Hour services.
Moving to the second floor is the Men's section. This area houses Nike Men's items which are divided by category: training, running, golf and basketball.
Meanwhile, on the exterior of the store is a wall mural by local artist Anjo "Bitto" Bolarda which "explores relationships between female athletes, sports, and local flavors in contemporary society."