Lee Do-Hyun, Han So Hee coming to Manila for Musinsa Standard's opening
Two of South Korea's biggest celebrities are coming to Manila this month.
Musinsa Standard, South Korea’s largest online fashion platform, announced that global brand ambassados Lee Do-Hyun and Han So Hee will be attending the opening of its first Philippine store on Nov. 26 at Glorietta 2 in Makati City.
“Lee Do-hyun embodies the understated confidence that defines modern Korean menswear,” said Rohit Kohli, Chief Retail Officer of ACX Retail in a press release. “His clean, considered approach to style mirrors what our customers look for—pieces that are smart, adaptable and genuinely wearable. Having him celebrate the Glorietta opening with us makes makes this debut even more special for Filipino fans and fashion enthusiasts alike.”
The Korean brand told its followers to stay in the loop for further details about the event.
The expansion of Musinsa Standard in the Philippines was first announced in August of this year. It comes in an exclusive distribution partnership with ACX Holdings, the retail arm of Ayala Corporation.
Founded in 2001 originally as a web community for sneaker fans, Musinsa has since evolved into an e-commerce ecosystem hosting thousands of domestic and global brands. Musinsa Standard, the brand's acclaimed in-house label, is known for versatile, modern, and functional wardrobe essentials.
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Do-Hyun is best known for his roles in the K-dramas 18 Again, The Glory, The Good Bad Mother, and more; while So Hee has played roles in Nevertheless, My Name, The World of the Married, and Soundtrack #1, among others.
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