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Gear up for a healthier life with the country’s biggest cycling festival

Published May 17, 2023 2:00 pm

Pru Life UK brings back PRURide Philippines, the country’s biggest cycling festival, as part of its advocacy to help Filipinos live a healthier lifestyle through cycling.

This year’s PRURide Philippines, which will be held on May 21 in Clark and May 28 in Cebu, is part of Prudential’s 175th anniversary celebration, including its 100 years in Asia.

Pru Life UK launched this event with a ceremonial fun ride in Bonifacio Global City with its employees, agency force, media, and partners from the government and private sectors. 

PRURide Philippines 2023 is bigger with the participation of its official advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi; cycling content creators Ger Victor, Darlings Levi and Sara, Jeno Cuenco, and Ian Austria; and Pru Life UK’s health champions Miguel and wife Mary Reyes, Montini De Guzman, Aless Castañeda, and Teri Rombaoa.

“PRURide Philippines 2023 is about celebrating life and riding together with Filipinos and families for better health and wellness. Filipinos can continue to count on Pru Life UK to have access to many customer-centric health protection and wealth offerings to help them get the most out of life,” says Eng Teng Wong, president and chief executive officer of Pru Life UK.

Fun activities await cyclists and families at PRURide PH 2023

With a bigger and more exciting cycling festival this year, the ride will be held on two legs, one in Clark and one in Cebu, which are both open to families with child-friendly activities.

Casual and seasoned cyclists from Luzon and Visayas can join the Gran Fondo, a safe and timed ride ranging from 30 to 60 and 100 kilometers. Gran Fondo 30 is ideal for beginners, while the 100 replicates the route taken by professional cyclists. Those looking for a moderate challenge can join the Gran Fondo 60, which follows a condensed format of the 100.

Last April 30 and May 7, Pru Life UK held its Virtual PRURide pre-qualifying rounds in SM Seaside Cebu and SM City Clark, respectively. The Virtual PRURide is a digital competition where professional and amateur cyclists experienced the fun and excitement of biking without having to go on the road for free.

The top six finalists with the fastest cycling time in Clark and Cebu will move on to the Virtual PRURide Grand Finals on May 21 and 28. The winners will bring home P3,000, P5,000, and P10,000 for the 3rd, 2nd, and 1st placers respectively.

The Family Fun Ride is a 5K cycling activity for groups, while the Kids Cup is a fun and friendly race for children.

PRURide PH 2023 will end on a high note with a free concert by OPM band Spongecola both in its Clark and Cebu legs.

“The pandemic has shown us how important health is for ourselves and our loved ones. We invite Filipino families to take the first step to a healthier lifestyle by cycling with us in Clark and Cebu for a bigger and better PRURide Philippines this year,” says Allan Tumbaga, executive vice president and chief customer and marketing officer of Pru Life UK.

Clark registration closes on May 17 and Cebu registration ends on May 24.

The registration fee across all Gran Fondo distances is P1,000. All participants will receive a PRURide PH 2023 jersey, and all finishers will take home a finisher medal.

To register, visit

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Editor’s Note: This article was provided by Pru Life UK.