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All roads lead to SM City Roxas

Published Apr 24, 2022 8:00 am

Roxas City is the capital of the province of Capiz, which is known as the Seafood Capital of the Philippines for its rich bounty of crabs, fish, shrimps, mussels and the famous diwal or angel wings clams. It is also known for gifts from the sea like the internationally renowned capiz shells from the windowpane oyster, which are made into exquisite lampshades, trays, window, doors, and other decors.

Capiz captivates with its breathtaking beaches, enchanting caves, and historical landmarks. Roxas City, meanwhile, is a tourist’s paradise with its scenic Baybay Beach and Palina Eco Greenbelt Park with its bright green mangroves and bamboo rafts floating on a river.

Manuel Roxas, the fifth President of the Philippines, also has a storied past in the City Plaza’s neoclassical buildings and the baroque Sta. Monica Church, with its coral stone walls and the biggest Catholic church bell in Asia.

All roads recently led to Roxas City on April 8, when SM City Roxas opened its doors to bring great shopping, leisure, and entertainment to this beautiful and bustling city on the island of Panay.

SM City Roxas, located in a 102,309 square-meter site in Arnaldo Boulevard, Barangay Baybay, features geometric bands in varying shades of blue in its façade, tying it to the river behind the complex and the nearby Jintotolo Channel. The concept is vibrant but serene, with visually distinct patterns highlighting the modern exterior.

Since its opening, the mall has become an exciting attraction in the Western Visayas region. Here are ten reasons why:

A new mall, new hope for the new year

SM City Roxas is SM Prime Holdings’ 79th supermall and the third in the Western Visayas region after SM City Iloilo and SM City Bacolod.

It’s the first SM Supermall to open in 2022, two years after the pandemic. And with things improving, it’s a symbol of hope, resilience, and confidence as business begins to open up. More than that, it will be a catalyst for employment and business opportunities in the area.

It serves new communities 

The 41,000-square-meter mall will serve customers in Capiz as well as nearby provinces like Aklan and Antique.

There’s so much shopping fun! 


The SM Store and SM Supermarket are the major anchors at SM City Roxas, along with SM mainstays like SM Appliance Center, ACE Hardware, Watsons, Surplus, Our Home, Miniso, and Sports Central. It will also have fashion boutiques, jewelry stores, bookstores, as well as a Cyberzone and service and wellness centers.

It’s a paradise for foodies and seafood lovers alike

Located in the Seafood Capital of the Philippines, SM Capiz allows you to enjoy a bounty of the freshest crabs, fish, shrimps, and shellfish at the SM Supermarket.

You can also indulge in seafood delicacies at its restaurants like Ocean Catch, which highlights heirloom recipes from the owners’ grandmother.

Eating-out options include Food Court; specialty restaurants like Pepper Lunch, Monster Wings, Mr. Kimbob, Persian Avenue, Kusina Tsina, and Zabroso; and local and international food chains like KFC, Yellow Cab, Macao Imperial Tea, Chatime, Breadtalk, Gerry’s Grill, and Bigby’s.

Captivating capiz shellcraft

Shells from windowpane oysters abound in Capiz, and these gifts from the seas are transformed into artisan jewelry, ornaments, and home furnishings like lampshades, trays, mats, picture frames, and mats, which can be found at The SM Store.

It’s a must-go stop for the beach-bound  

With breathtaking Baybay Beach just nearby, you’ll find great finds for fun under the sun at The SM Store. And the good news is that the store has personal shoppers to assist you. What's better? First-time Personal Shopper customers can avail of free delivery with a minimum P2,000 single-receipt purchase until April 30.

A techie destination  

Known as the premier hub for gadgets and technology at the SM Supermalls, the Cyberzone is the to-go destination for the techie shopper. The geometric ceiling and play of lights create a dynamic perception of the design. The playful vibe of greens along the hallway makes people excited about the different technology shops inside Cyberzone.

It’s a haven for homegrown businesses 

Well-loved Capizeno brands have found a home at SM City Roxas. These include family foodie favorites like Bread Basket, Ocean Catch, Lloydie’s Café, and Piyesta Ilonggo; wellness services from Beauty Getaway Spa, Dental District, and Zensuals; and great techie time at Clip Data and JNG Gadget Repair.

It’s all about safe malling 

With the health of its shoppers in mind, SM City Roxas is at the forefront of safe malling, enforcing high standard hygiene checks and health protocols in the city. All these are part of SM’s commitment to continue serving and supporting communities by ensuring that everyone’s safety is a top priority.

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Editor’s Note: This article was provided by SM City Roxas.