Fashion roundup: Nadine Lustre's JAG debut, OWNDAYS x Masungi, and more fashion drops to check out
Eyeing your next fashion staple?
The -ber months are officially here, and this September is packed with major collaborations you won't want to miss. From drops like KAWS for Uniqlo to purpose-driven partnerships like OWNDAYS for Masungi Georeserve, brands are rolling out fresh, limited-edition pieces worth adding to your wardrobe or gifting to someone special.
From everyday clothes and impact-driven accessories to body and home essentials, here’s what’s new in fashion and lifestyle this September.
UNIQLO COMPANION
For KAWS fans, UNIQLO is bringing back the artist’s iconic COMPANION for a new UT collection inspired by human connection.
Called KAWS UNIVERSE, the collection centers on the message “We are better together,” with COMPANION joined by new characters inspired by the Earth, Moon, and Sun. The designs explore themes of hope, warmth, and connection across different cultures and generations.
The collection includes graphic T-shirts and sweatshirts in adult and kids’ sizes, featuring KAWS’ signature XX motif through subtle details and embroidery. For the first time in a KAWS collaboration, the lineup also includes plush charms that bring the characters beyond the clothes.
Or if you’re dressing for rainy days or an upcoming winter trip, Uniqlo is releasing a new collection with plenty of layers and cozy pieces for cooler weather.
Designed by British designer Clare Waight Keller, the 2026 Fall/Winter collection features everyday pieces in denim, wool, cashmere, and corduroy, with relaxed proportions and soft textures. Highlights include fluffy cashmere knits, corduroy trousers, and HEATTECH Cashmere Blend pieces for added warmth.
Prices range from P1,290 for innerwear to P7,990 for select outerwear and knits. Pants and shirts and blouses are priced at P1,990, while dresses cost P2,990.
The collection launches Sept. 25 in select UNIQLO stores and online.
Nadine Lustre for JAG
Actress, singer, and the people's "president," Nadine Lustre has joined JAG as its newest face, with her debut unveiled during Manila Fashion Week.
For her debut, Nadine stars in “Mermaid,” a contemporary take on JAG’s memorable “Merman” campaign from the 1990s. The refreshed concept brings the archival campaign into a new era with Nadine as its protagonist.
She also fronts Denim Gold, JAG’s collection celebrating its 50th anniversary. It revisits five of the brand’s signature denim silhouettes: Skinny, Straight Cut, Barrel, Ultra Flare, and Ultra Wide, with updated fits and details. Gold accents add a subtle nod to the milestone.
The Denim Gold collection is available online, in department stores, and at JAG boutiques nationwide.
OWNDAYS Cases for Change 2026
If you’re planning to change your specs, OWNDAYS has a small way to make the purchase count for the environment, too.
For its Cases for Change 2026 campaign, OWNDAYS Philippines worked with local artist Dani on three limited-edition eyeglass cases, with each design inspired by the air, land, and sea. The cases support three environmental groups: Clean Air Asia, Masungi Georeserve, and Save Philippine Seas.
Each case costs P500 when purchased on its own. Customers who buy complete prescription eyewear or sunglasses, or avail of a lens replacement service, can get one for P250. All proceeds go to the three organizations, supporting projects including Masungi Georeserve’s Power-a-Station Program, which provides solar energy to ranger stations.
The limited-edition cases are available at OWNDAYS Philippines stores.
Casio G-SHOCK
For those who are into timepieces, CASIO has dropped a new G-SHOCK lineup that can easily work into your capsule wardrobe. The collection brings together five G-SHOCK models made for everyday wear, with durable builds, 200-meter water resistance, and practical features like LED illumination, timers, and long battery life.
For a retro-inspired look, the GA-140-1A1 (P8,860) takes cues from ’80s and ’90s boomboxes with its bold, oversized design. The GA-700-1A (P7,920), meanwhile, has a more substantial silhouette, sculpted hands, and a five-year battery.
The GA-010-1A (P7,770) and GD-010-1 (P7,960) both come with 10-year batteries and bio-based resin construction. The former has an analog-digital display, while the latter features a large digital face for easy reading.
Rounding out the lineup is the GA-100-1A1 (P8,870), a classic black G-SHOCK with a rugged design, four digital displays, and high magnetic resistance.
Check out the new pieces at CASIO and G-SHOCK stores nationwide, as well as the CASIO Philippines online store.
Hetras is now in Power Plant Mall
There’s something about a good scent that makes a space feel more homey. A soft, calming fragrance can instantly make a room feel warmer and more put together. Hetras, a South Korean lifestyle brand known for its fragrances and home and body products, is one of the brands that brings that feeling to everyday spaces.
You can now check out Hetras in person at its pop-up on the R2 level at Power Plant Mall, featuring its handmade perfumes, Hotel Therapy body lotions, premium diffusers, and hand creams.
Hetras' pop-up store runs until November.
PUMA opens in Tagaytay and Legazpi
For PUMA lovers who are far from the metro, the brand is bringing its footwear, activewear, and lifestyle collections closer with three new stores in Southern Luzon, including footwear-only locations at FORA Tagaytay and Ayala Malls Legazpi.
The new stores carry a mix of lifestyle and performance footwear, including the PUMA Tacklette (P3,900), a Mary Jane-inspired style with football-inspired details and a SOFTFOAM+ sockliner; the Speedcat OG (P7,100), a low-profile silhouette rooted in motorsport; and the Deviate Pure NITRO (P8,000), an everyday running shoe with nitrogen-injected foam and a breathable mesh upper.
For competition-ready performance, the Deviate NITRO Elite 4 (P13,800) features a NITROFOAM midsole and carbon-composite PWRPLATE designed for added propulsion.
The new footwear-only stores at Fora Tagaytay and Ayala Malls Legazpi are also offering an exclusive B1G1 opening promo.
adidas Anthony Edwards 3
For running streaks or ball games, grab adidas' newly released Anthony Edwards 3, which was designed inspired Edwards’ unique style of play with basketball technology that boosts your potential.
The shoe features Dreamstrike EVA that gives that lightweight, bouncy energy return; an advanced TPU cage for support for every crossover and ankle breaker. It also has reinforced toe protection and a two-way stretch knit upper that provides enhanced protection, comfort, breathability, and durability.
It also boasts a chevron design in the Cold Blooded colorway that has a bridge between the sole and the upper that gives that iconic and aggressive look.
The Anthony Edwards 3 retails for P7,500, available on the adidas website and at select adidas retail locations nationwide.
