Coach unveils “Holiday Is Where You Find It,” its message for the holiday season, starring Jennifer Lopez and Michael B. Jordan with their families, as well as Kiko Mizuhara, Jeremy Lin, Yang Zi and Ramila Ali.
Created during the unique events of 2020, the campaign spotlights Coach’s belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions.
The campaign features families of the cast, including Jennifer Lopez’s mother, Guadelupe Lopez, and children Emme and Max Muñiz. Jordan is photographed celebrating Kwanzaa with his parents Michael B. Jordan Sr. and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus. Kiko Mizuhara appears alongside her sister, Yuka Mizuhara, while Jeremy Lin appears with his friend and trainer Josh Fan. It also features additional content with an extended Coach Family including Camila Morrone, Megan Thee Stallion, Quincy, Yuna, and Ramla Ali.
The campaign spotlights the house’s Beat shoulder bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men. A special social series will highlight the house’s archive-inspired Swinger bag—first introduced in the eighties, reimagined for now.
Coach is available at Greenbelt 5, Rustan’s Shangri-La, Rustan’s Makati and Power Plant Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.