Kylie Jenner hits Victoria's Secret runway in most expensive Fantasy Bra to date—here's how much it costs
Reality TV star, model, and beauty entrepreneur Kylie Jenner added some extra-expensive bling to the Victoria's Secret catwalk on Oct. 18 (Oct. 19, Philippine time) when she appeared in the lingerie company's gemstone-encrusted Fantasy Bra.
At the highly anticipated fashion show, Jenner, 29, turned heads in the bra, a flimsy mini skirt, clear heels, and the signature wings. It wasn't just her appearance that got everyone's attention, however, but mainly the price tag on her bra.
According to Vogue, the bra features 4,410 natural diamonds with a 75.54-carat radiant-cut Fancy Vivid yellow diamond in the middle. Fifteen people collectively put in over 1,000 hours to create the bra, which ended up weighing just below four pounds.
The entire creation costs USD50 million (about P3.1 billion). To date, it is the most expensive Fantasy Bra.
According to Adam Selman, chief creative officer at Victoria's Secret, the main idea for the show was "fandomonium."
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"And the Fantasy Bra was one of the things that was requested the most from last year's show. So we thought, 'Okay, how do we do this in a really fun, excessive way?' Because that's what it is: a truly excessive piece of jewelry and artistry. It's almost museum quality," Selman said, as quoted by Vogue.
As for their choice of who would wear the bra, Selman said Jenner was picked because she was a "cultural powerhouse."
With over 380 million followers on Instagram, the decision was not surprising.
"Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing," Selman said.
"I think it's an interesting pairing that we're giving the fans: we're giving them what they want with this amazing Fantasy Bra, and we're going to put it on an unexpected talent who has a massive following and massive cultural impact," Selman continued.
Victoria's Secret asked Jacob & Co. Uzbek-American luxury jeweler Jacob Arabo to load up the Fantasy Bra with the right number of jewels.
"My vision was to create a piece of high jewelry that could be worn as a bra. No fabric, only gold and diamonds," Arabo said.
The jeweler rendered the bra's 4,400 diamonds in seven cuts: angel, heart, pear, marquise, oval, radiant, and round brilliant. He also used four setting techniques, all of which amplified the diamonds' radiance.
Claudia Schiffer wore the first version of the Fantasy Bra in a 1996 print magazine ad. The bra cost USD1 million then (about P630 million today). Next came other variations, including the Millennium Bra, which Heidi Klum wore in 1999, and was priced at USD10 million (about P6.3 billion today). Then there was the Red Hot Fantasy Bra, worn by Gisele Bundchen in 2000, and cost USD15 million (about P945.8 billion today). And in 2018, Elsa Hosk wore the Atelier Swarovski Fantasy Bra, costing USD1 million (about P63 million today).
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