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Into the ‘pink’ of it: Check out these stores for those pink needs (and wants)

By PINKY S. ICAMEN Published Oct 07, 2021 11:14 pm Updated Oct 16, 2021 12:14 pm

On Oct. 7, social media was ablaze with everything pink—from celebrities garbed in pink, your friend’s new profile and cover photos, to brands that plucked pink stuff from their inventory and got in the pink movement.

In case you were wondering, Vice President Leni Robredo announced her presidential bid for the 2022 elections and filed her certificate of candidacy on Thursday, Oct. 7, after months of speculation. Robredo's clarion call for her announcement: “On Thursday we wear pink.” To which her supporters did, draping social media in pink.

Brands also had a field day showcasing their products in pink fashion. Whether some of these brands that gone pink for the day are making a statement or just a mere marketing strategy of sorts, they have contributed to the hopeful and fun aesthetic day. 

Can’t get enough of pink? Check out these stores for irresistible pink finds—from cosmetics to furniture.

Ever Bilena

“Ang tint na lumalaban,” read all-Filipino brand Ever Bilena’s post of its Blush Rush roller tint. 

“To our favorite pink tint that won’t let us down,” it continued in the caption. 

This multi-use lip and cheek tint, with seven available shades, is one of the brand’s best sellers.

Check out Ever Bilena’s official store here.

Avyanna Athleisure

Workout in style in Avyanna Athleisure’s pink items, which are on sale until Oct. 15.

As social media turned pink on Oct. 7, the brand posted a photo of a model in her pink activewear with the caption, “It’s a good day to work out in pink today, don’t you think?”

It added, "It’s a good day to celebrate the strength, power and beauty of a woman.”

Avyanna is known for its tastefully curated range of activewear that are designed for comfort and style.

To celebrate the “Thursday to remember,” the brand is offering a 10-percent discount in all pink items including its Move (blush) and Sprint (magenta) leggings, Relax joggers (pink), Power top (mauve) and Impact top (coral).

Discount applies upon checkout and the offer is valid until Oct. 15.

Visit to add some pink in your activewear wardrobe.

The Body Shop

The Body Shop has curated pink finds for its customers. Posted on its social media are its enticing Pink Grapefruit items—hand cream, body butter, shower gel, etc.

What’s great, too, is these items are at 40% off until Nov. 3! The store also offers Call to Deliver and online shopping options. 

Benefit Cosmetics

“Pink has always been our favorite color,” Benefit Philippines said in its post. 

Well, it is true as the cosmetics brand has always had its old rose-colored logo and with just one look in its social media, you can see that it is replete with everything pink. 

Benefit products like their iconic Benetint, mascara, eyebrow grooming kits, and more are either packaged in pink or are photographed in pink background, which are so soothing in the eye. 

Happy Andrada

Fashion designer Happy Andrada posted her modern pink barong creations together with the hashtag #votewisely, among others.

Andrada is known for her unique, complex detailing and masterful use of fabric and groundbreaking style. She recently dressed Tokyo 2020 Olympic medalist Hidilyn Diaz with a barong creation for the champ’s courtesy call on Malacañang.

Check out more of her pink creations at


Rags2Riches curated its pink items to make a statement on “pink day.”

“Pink is the (new) color of hope,” it said in the caption of its post that used the hashtag #LabanLeni2022. It also changed its logo from green to blush pink. This was met with love in their comments section, where people left pink hearts to show their support for the brand.

In the photos of its post are pink pieces from its Better Basics capsule collection, satin scrunchies, carry-all bag, and more. 

Check out more pink items at

Furniture Source

Furniture Source unleashed its pink items for those who are loving the color for whatever aesthetic they stan.

Who knew the store had this much pink in its inventory? A lot of them are on sale, too! Sofa beds, vase sets, accent chairs, shelves, mats, tables, and more—your home buddies are drooling. 

Click here to start your pink shopping.