A nightclub in Australia offered women free drinks, but there's a catch: the bigger their bra size, the more booze they would get for free.
This promo launched by Adalaide-based bar Woolshed On Hidley, however, has been drawing ire from netizens for allegedly being a catalyst of body-shaming and objectification of women.
According to a report by ABC News, the pub announced in a now-deleted Facebook post that women's drinks are on the house provided that they take their bras off and declare their cup sizes.
"Wearing a bra is so uncomfortable, hang it up in the shed and let loose," the post stated.
It also said that those with an A cup get one free drink, while those with B or C can expect to get two or three drinks.
"The bigger the better," the pub wrote. "That means you as well boys."
Not long after, Woolshed On Hidley's controversial promo began making rounds online and getting backlash for its "the bigger the better" slogan.
"If the promotion was the other way round gender-wise and they were to advertise whoever's got the biggest d*** gets free drinks, a lot of y'all men would be sooking," ABC News quoted one Facebook user as saying.
"I don't know what is more outrageous—physical discrimination or the fact that people go to the Woodshed," another one said.
According to the outlet, there were those who claimed that the pub's campaign is nothing but pure fun. Still, others have refuted the claims by pointing out the dangers it could bring to women.
One user commented, "It's hard enough to keep drunk men away, then add the pressure of get ya bras off to the mix."
"The minute anything gets mentioned of free drinks and bras off or the bigger the better all the feral rabid sex-crazed creeps come out lurking," another one added.
Woolshed On Hidley, for their part, released a statement on June 4 (Philippine time), apologizing for the ire it has caused among their customers and announcing that they have fully canceled the promotion.
"We sincerely apologi[z]e for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention," the nightclub wrote.
"Based on the feedback from our community, we have canceled the promotion and are workshopping ideas for different promotions that promote a fun, safe, and inclusive environment for all," it added.
The venue also assured its customers that it would be mindful of the campaigns it will launch in the future "to ensure that it creates an inclusive environment for all our patrons."
"Your feedback is valued and helps us create the environment that both our staff and patrons love so suggestions are most welcome," it concluded the post.