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BLACKPINK's Lisa launches her own label, 'LLOUD'

By Melanie Uson Published Feb 08, 2024 4:32 pm

BLACKPINK's Lisa is set to make another mark in the K-pop industry not just as an idol, but as a CEO as she just launched her own talent agency. 

The K-pop idol made the announcement on her Instagram on Thursday, Feb. 8. 

“Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together,” she wrote in her post, showing a portrait of herself looking bold and cool in a suit. 

View this post on Instagram

A post shared by LISA (@lalalalisa_m)

On LLOUD’s website, the agency positions itself as a platform that focuses on “relentless innovation and a commitment to authenticity.” 

“At LLOUD, our passion as an artist management company is to create experiences that transcend genres and connect generations,” it read. 

“We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music,” it continued. 

In December 2023, YG Entertainment announced that all BLACKPINK members, Rosé, Jennie, Lisa, and Jisoo, have renewed their exclusive contracts for group activities only. 

In the same month, Jennie established her own label dubbed Odd Atelier (OA) for her solo commitments. 

Lisa made her solo debut in 2021 with LALISA. In January 2023, she set three records in Guinness World Records (GWR) for being "the first solo K-pop winner at the MTV Video Music Awards," in addition to being "the first solo K-pop winner at the MTV Europe Music Awards." 

She also landed at the top list in the category of Best K-pop video, which has been consistently won by BTS since 2019. She also collaborated with global artists DJ Snake, Ozuna, and Megan Thee Stallion with the song SG. 

Apart from music, she is also making her mark in the fashion industry; she serves as a global brand ambassador for luxury brand Bulgari.