Lacoste Original: The new fragrance

"René did it first."

From the first polo shirt and clothing logo to the first steel racket and tennis ball machine, these four words embody the essence of the Lacoste brand and celebrate its founder’s pioneering spirit.

René Lacoste was a tenacious champion and passionate inventor, often the first in the Original sense. This one word, in all its nuances, evokes his many facets and talents:

Original
Revolutionary
Innovative
Genius
Inspiring
New
Authentic
Liberated

'French fashion sport'

A symbol of French elegance since 1933, Lacoste has been honoring the legacy of its founder for over ninety years. Combining the traditional with the ultra-modern, this fashion-sports brand revisits its codes with creativity and inventiveness, with the iconic crocodile, a firm favorite the world over, as its figurehead.

While fragrances have long been part of the Lacoste universe, the brand is expanding its olfactory wardrobe with an original creation that reflects its unmistakable identity and celebrates its bold, daring personality.

Lacoste presents LACOSTE ORIGINAL.

Lacoste Original, the new fragrance

A subtle nod to the Lacoste Original fragrance launched in 1984, this new scent marks the first collaboration between Lacoste and Interparfums, embodying both authenticity and innovation. Elegantly revealing all the brand's iconic codes, it adds an unexpected and surprising dimension to its olfactory universe, writing the first chapter of an inspiring, untold story.

A design with status 

Sleek, timeless, and iconic, the LACOSTE ORIGINAL bottle is a natural extension of the brand's DNA with its iconic green and white hues dominating the look. Its thick, transparent glass silhouette embodies a distinctive elegance with its rounded shoulders, slender lacquered cap, and subtle black and silver detailing.

The Crocodile, the brand’s iconic emblem, is embossed on the cap and bottle label.

Meanwhile, the box features the same codes and details as the bottle, in a perfect rectangle with modern graphics.

A sophisticated olfactory composition

Style and movement: these two dimensions dear to Lacoste have guided Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet in creating the LACOSTE ORIGINAL Eau de Parfum.

“As a brand, Lacoste combines timeless freshness with creative frenzy. The idea behind this sophisticated fragrance is to express movement in all its forms in a unique, powerful creation,” said Anne Flipo.

This unique partnership of experience and spontaneity has resulted in a dynamic and modern woody ambery fougère.

“Anne and I worked on a citrus freshness with fiery spices to convey movement in this fragrance. Zesty notes of Bergamot, combined with the liveliness of Cardamom and Pink Peppercorn, make it a highly dynamic and modern scent,” said Tanguy Guesnet.

LACOSTE ORIGINAL opens with Bergamot’s intense, tangy freshness, enhanced by spicy Pink Peppercorn and Cardamom accents. These explosive top notes give way to the elegance of Lavender and Clary Sage, which form an intense aromatic heart. At the base, sensual Sandalwood and powerful Patchouli lay the foundations of a potent sillage that blends comforting Amber with addictive Tonka Bean.

Dynamic, modern, and addictive, LACOSTE ORIGINAL is the olfactory expression of exalted creativity, freedom of movement, and French elegance, the hallmarks of all Lacoste creations. 

Lacoste Fragrances is exclusively distributed by Rustan Marketing Corporation. Available in Zalora and Rustans.com 

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Editor’s Note: This article was provided by Lacoste.