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BTS set to appear at Louis Vuitton Men’s Fall/Winter show in Seoul on July 7

By PINKY S. ICAMEN Published Jul 05, 2021 8:57 pm

Set your alarms, ARMYs!

K-pop supergroup BTS announced on Twitter Monday, June 5, that they will be part of the upcoming Louis Vuitton Men’s Fall/Winter 2021 show in Seoul on July 7 at 7 p.m. KST (6 p.m. Manila time).

“We are excited to be part of the upcoming #LouisVuitton show in Seoul!” said BTS in a post.

They also posted a teaser clip of the members—RM, Suga, J-Hope, Jin, Jimin, V, and Jungkook—looking dapper in Louis Vuitton pieces.

The members of the group are known for their love of luxury brands, including LV—from bags, shoes, suits and accessories, they do not scrimp on their sartorial style.

BTS even wore custom Louis Vuitton suits at the 2021 Grammys in March, where they were nominated for Best Pop Duo or Group Performance.

BTS at the 2021 Grammy Awards in their custom Louis Vuitton suits. Photo by Big Hit Entertainment

In April, the luxury fashion house tapped the supergroup to be its brand ambassadors.

Louis Vuitton men’s artistic director Virgil Abloh said in a statement, “I am looking forward to this wonderful partnership, which adds a modern chapter to the house, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”

The Butter hitmakers expressed their delight when they were named the official ambassadors of the brand. BTS has become the unofficial walking advertisement of the luxury brand as they are often photographed wearing its pieces, whether for photo shoots, music videos or just for casual wear.

“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh,” said the group in April.

Louis Vuitton also announced Monday the upcoming show in Seoul, which will feature Abloh’s Fall/Winter 2021 collection.

As of this writing, there are still no details what the group’s participation in the show would be—we are guessing they will either perform their record-smashing single Butter or walk the runway, or both!

Set your reminders on and check out Louis Vuitton’s YouTube account below to watch the show on Wednesday.

Banner image screenshots from Louis Vuitton