She Slayed, We Glowed: Dear Face shines at She Slays 2025: GirlCoded Convention

The She Slays 2025: GirlCoded Convention wrapped up with a radiant bang at One Ayala last March 28 to 30—and among the standouts of the weekend was none other than the crowd-favorite beauty brand, Dear Face.

Sharing the spotlight with some of today’s biggest women-led and women-loved brands, Dear Face took center stage in a vibrant celebration of all things girl-core, Gen Z, and glow-up culture. From TikTok-worthy booth moments to face-to-face interactions with beauty enthusiasts, the brand made sure to bring its signature energy and skin-loving magic to the crowd.

For CEO Jonah Sison Ramos, the event wasn’t just about showcasing products—it was about connection. “Dear” to her core, She Slays served as the perfect venue to echo the brand’s mission: empowering young women and Gen Z visionaries to step into their light and own their glow. With an eye on entrepreneurship, beauty, and authenticity, Dear Face met both longtime fans and curious first-timers ready to join the movement.

Born during the height of the pandemic, Dear Face quickly became a go-to name in e-commerce and online beauty, thanks to its powdered collagen lineup and skincare supplements that are now mainstays in many routines—including those of celebrities like Andrea Brillantes, Xyriel Manabat, and PBB Gen 11 winner Fyang.

Throughout the three-day convention, attendees got to try and take home goodies from the brand’s beloved Beauty Milk and Beauty Bean lines—both available in eight beauty-boosting flavors. Freebies flew off the shelves, and the booth buzzed with excitement from sunup to sundown.

With She Slays 2025 behind us, one thing’s clear: Dear Face continues to slay the game, not just with skincare, but with a message that resonates—empowerment, glow, and a girl-coded future led by visionaries.

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Editor’s Note: This article was provided by Dear Face.