The race continues: The 12th Rustan’s Beauty Addict kicks off in Makati with an adrenaline rush
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The country’s most prestigious beauty event has returned!
Rustan’s Beauty Addict launched its 12th season in Makati. This vigorous celebration, filled with elegance and excitement, kicked off with a bang, attracting beauty enthusiasts from all over the metro to experience glamour on the racetrack.
A rush like no other
A sleek, customized Formula V1 racecar by Tuason Racing greeted guests at Rustan’s Makati, kicking off the high-speed spectacle as beauty elites and industry experts indulged in an F1-inspired experience.
The Manila leg had attendees in awe as Rustan’s The Beauty Source was transformed into a racetrack—a beauty addict’s dream coming to life. Miss Universe 2022 R’Bonney Gabriel Nola, Miss International 2016 Kylie Verzosa, actress Issa Pressman, fashion model Jach Manere, and host Nicole Andersson graced the event. Alongside were beauty experts like celebrity makeup artist Jelly Eugenio and content creators Kerwin King, Jason Delos Reyes, Danica Ontengco, Nicole Go, and Patch Magtanong.
As the evening unfolded, three pairs competed head-to-head for the coveted top prize in Beauty Addict’s Beauty on the Fast Track Challenge. Victorious in their pursuit of elegance were content creators Jeline Catt and Jeanette Ong, whose instincts and grit earned them the grand prize. The electric atmosphere continued well into the evening, energized by the country’s hottest hip-hop DJs, DJ Miaow and DJ Nix Damn P, and refined by exquisite wines from Philippine Wine Merchants—creating an unforgettable and exciting evening.
Formula 1-inspired allure
Guests experienced a true Formula 1 thrill with Tuason Racing's state-of-the-art simulator in the Fast and Fabulous Challenge. Beauty Addicts participated in exclusive masterclasses, including a self-empowerment session by Jeanette Ipapo-Tuason, founder of Tuason Racing.
Dr. Rodnie Valerio of Belo Medical Group led a Speedway Shine skincare talk on aging prevention, while RB Chanco and Justin Soriano delivered a makeup masterclass on achieving race-proof glam, co-presented by Laura Mercier.
Following the excitement, guests enjoyed rejuvenating experiences at various activity booths, including personalized skincare insights from the Belo Medical Group’s Skin Analyzer, chic manicures from Dashing Diva, and flawless hairstyling from Emphasis Salon. New Lounge offered refreshing lash treatments, and Luxelle showcased innovative beauty devices featuring skincare from Clinique, Estée Lauder, and Mario Badescu.
Race to a luxurious escape
From Sept. 1 to Oct. 31, Rustan’s Beauty Addict members can take home a complimentary JBL Go 4 Ultra-Portable Bluetooth Speaker for a minimum purchase of P30,000 at Rustan’s The Beauty Source.
Ongoing until Nov. 30, Beauty Addict members are entitled to one e-raffle entry for every P5,000 spent at Rustan’s The Beauty Source, granting them a chance to win not just the grand prize, but an array of fabulous rewards. Beauty Addicts vie for the ultimate reward: a lavish 4-day, 3-night stay for two in the Executive Suite of the Ritz-Carlton, Dubai International Financial Center, accompanied by round-trip Business Class tickets, courtesy of Philippine Airlines. This extraordinary prize offers the winner the opportunity to either rent a Ferrari 488 Spyder for a day or enjoy the majestic Caravanserai Desert Safari for two.
The rewards don’t stop there. The second prize winner will indulge in a P100,000 shopping spree at Rustan’s The Beauty Source while the third prize offers a pair of his and hers Apple Watch Series 9 with Sport Bands.
The race continues in Cebu
Following its successful Manila launch, Rustan’s Beauty Addict will captivate Cebu on Oct. 10 from 12:00 p.m. to 9:00 p.m. Attendees can look forward to exclusive offers and exceptional prizes. For one day only, all Rustan's Cebu event attendees and NUSTAR customers will receive complimentary Beauty Addict memberships and earn x10 Beauty Addict points on all purchases at Rustan’s The Beauty Source. Additionally, downloading the Rustan’s FSP app and accessing your Beauty Addict account will grant you +100 extra Beauty Addict points.
Not a Beauty Addict Member yet? Find out how you can join the club by visiting https://rustans-thebeautysource.com/en/beauty-addict/. To discover more details about the exclusive Beauty Addict 2024 raffle, visit bit.ly/BAE2024Raffle
From the lavish offerings of the most prestigious beauty and partner brands to the thrilling competitions that set pulses racing, Rustan’s Beauty Addict continues its tradition of making luxury exuberant and truly delightful. The race is far from over—this marks the beginning of an exciting new chapter from Rustan's Beauty Addict. All annual events now evolve into full-day immersive beauty experiences so you can revel in all that Rustan’s The Beauty Source has to offer.
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The Rustan's Beauty Addict event was made possible by Philippine Airlines, Adventure International Tours, Inc., Philippine Wine Merchants, and Tuason Racing; in partnership with Laura Mercier, Belo Medical Group, Dashing Diva, Emphasis Salon, Luxelle, and New Lounge.
Special thanks to participating beauty brands Clinique, Estée Lauder, Jo Malone London, MAC Cosmetics, Mario Badescu, NARS, OPI, Sally Hansen, and Tom Ford Beauty and fashion & accessories brands Calvin Klein, Lacoste, Max&Co., Polo Ralph Lauren, Tommy Hilfiger, Champion, Ray Ban, Saint Laurent Eyewear, Gucci Eyewear, Tom Ford Eyewear, and Girls Crew with additional support from other brands including Club Med, Ultra Boxx, and Ultra Lagree.
Stay connected! Follow @RustansTheBeautySource on Facebook, Instagram, and TikTok for all the latest announcements. You may also visit the official website at https://rustans-thebeautysource.com/ or join the RTBS Viber Community bit.ly/RTBSonViber to get live updates.
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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Rustan's The Beauty Source.