TikTok star Yu Jenner collabs with Loewe for a new video
From modeling DIY dresses out of curtains to showcasing a real luxury piece, this content creator's high fashion dreams are becoming a reality.
Filipino teen TikTok sensation Yu Jenner, known for his viral makeshift gowns made from home items like bed sheets and curtains, has caught the eye of luxury brand Loewe.
In a new video, the creator, whose home runway struts have amassed millions of views, was seen wearing a white lace trapeze maxi dress with a hand-twisted scarf collar by Loewe. It was an homage to his original white gown video, which garnered over 20 million views.
"This diva deserves all the spotlights," the caption read.
@loewe This diva deserves all the spotlights. @yu_jenner #LOEWE ♬ oscar winning tears - 🎧🫀
The dress is similar to what Greta Lee wore to the 2024 Emmy Awards: a white lace gown with a draped, scarf-inspired neckline, also by Loewe.
To finish the look, Yu wore a pair of Toy Pump by Loewe that retails for almost P60,000.
Talking to PhilSTAR L!fe, Yu said that he couldn't believe it when he received an email from Loewe.
"I was so shocked," he said. "At first, hindi ako naniniwala. Yung first ko na sinabi 'Is this legit?' Kasi baka scam lang."
But when Loewe showed the outfit they chose for him, it all started to sink in.
Yu shared that he draws inspiration from beauty pageant designs, explaining that his TikTok videos are not just to show off his gown-making skills, but to inspire others to express themselves creatively.
"I'm now doing this to inspire other people especially the young unique children and my community which is the LGBTQ+, for them to show who they really are [and] what they can do. Because as part of the LGBTQ+ (community), we need to prove something for us to be respected—that’s why I'm not just standing here for my self, but also for my community," he told L!fe.
Aspiring to be in the fashion industry as a designer, model, or a pasarela trainer, Yu is currently awaiting his college entrance exam results. He's been interviewed for the Apparel and Fashion Design program at Eastern Visayas State University. However, his dream is to study in Manila.
Previously, Mathilda, also known as Mathilda Airlines Official on TikTok, also caught the attention of the Spanish luxury fashion house for a social media campaign.
Loewe posted a video showing the content creator doing her famous pole spin while wearing an ensemble from the brand's fall 2023 women's collection.
