Fashion roundup: May must-haves for you to achieve comfortable yet stylish summer

Avon

In this heat, sometimes it's tempting to just free the nipple. But for those who are still iffy about it, Avon Intimate Apparel has a new revolutionary 360° Comfort System that "women can feel comfydent in their own skin."

The newest intimate apparel, which the global fashion icon Heart Evangelista hailed as its latest ambassador, features all forms of comfort and evolves with the changing needs of women. These include materials made of a lightweight, soft, and smooth fabric that's breathable for all-day relief and comes in essential colorways in versatile silhouettes that flatter every body type.

Since sweating is one of the hassles that intimate apparel could bring, Avon's new comfort system makes innerwear "more breathable." It also utilizes "quick-dry fabric" that can carry sweat away from the skin when the day gets too hot, allowing women in all walks of life to do much more without discomfort.

The inner wears were also made with high-stretch materials that allow women "to maximize freedom of movement while shaping and supporting the body snugly but not too tightly."

TUDOR

For some accessories that could fit any of your summer feminine styles, the Swiss-made watch brand TUDOR revisits the feminine Clair de Rose line with new, brand-signature blue dials.

Available in three sizes, 26, 30, and 34 millimeters in diameter, it presents opaline and now TUDOR Blue dials with "delicate decorations" in relief, punctuated with Roman numerals or diamonds.

Moreover, Clair de Rose is fitted with a self-winding movement complete with a date function and is available exclusively in satin-brushed and polished case stainless steel.

New Balance

Footwear brand New Balance is celebrating grey for several weeks this month, showcasing contemporary and traditional designs expressed with its trademark color.

Throughout May, New Balance will launch several exclusive products that include Grey apparel (May 10), Grey Days WRPD Runner and 1906R (May 17), Fresh Foam X 1080 Grey (May 20), District Vision x New Balance SC Elite v4 collaboration (May 23), state-of-the-art basketball shoe KAWHI IV (May 23) and Grey Coco CG1 and Fresh Foam Audazo Numeric (May 24).

Tommy Hilfiger's collection for dogs

You can also rock a stylish summer fit with your furbabies as international clothing brand Tommy Hilfiger has launched its first-ever collection of apparel, accessories, and home products for dogs. The comprehensive range of collections will be designed, produced, and distributed globally under license with Kanine Pets World Limited.

The collection will highlight the brand's signature all-American aesthetic for dog apparel, including classic roll-necks, preppy striped sweaters, different styles of raincoats, and classic and bow bandanas, which are complemented with the brand's trademark color red, white, and blue palette partnered with "seasonal pops of blush pink and jade green."

ZALORA

ZALORA is heating up the season with ultimate summer deals and the "season's most sought-after" pieces launch.

Among these must-have items that capture the essence of summer style are Adidas Samba OG sneakers in classic white with black stripes and luxury labels such as Jacquemus, Prada sunglasses, Off-White, MCM, CDG Play, and Bottega Veneta, which are all available on ZALORA's website and app.

Moreover, fashion enthusiasts can also enjoy the launch of Havaianas x Maison Kitsuné as well as COS' SS24 Collection, which were "seen from Milan's runway, providing notions of craft meet modernist codes, and offsetting lightness and transparency with sculptural silhouettes."

Vans

Need new kicks? Vans reinvented its Ultrarange Neo VR3 in unisex Light Green/Black and Yellow/Multi colorways. The new look features an improved fit and contour, leaving its original design. An altered arch cradle eas included for extra support for travel junkies.

According to Vans, the Ultrarange Neo VR3 consists of regenerative, sustainably sourced, renewable, and recycled materials such as lightweight and breathable uppers made of 100% recycled PET.

adidas' Move For The Planet campaign

How about some fits with a purpose? adidas announced the second installment of its Move For The Planet campaign, the brand's global initiative "harnessing collective movement to create collective impact."

In this campaign, all aspiring, beginner, and professional athletes at every level worldwide can raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions by tracking their physical activity across various sports through the adidas Running App.

It began last Friday, May 10 until Wednesday, May 22.

According to the fashion brand, for every ten minutes of movement logged in the running app between the said dates, adidas will donate €1 (P62.43) – up to a total of €1.5 million (more than P93 million).

"These funds will be used to help create real-world change, through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions," said adidas.

Ralph Lauren

While the Philippines experiences the sun's scorching heat, Ralph Lauren recently launched its Fall/Holiday 2024 Women's Collection.

According to Ralph Lauren, the collection was inspired by a "sense of timelessness, individuality and a style that is forever."

Likewise, the Fall/Holiday 2024 collection uses a soft palette of neutrals and metallics, which evokes the "luxurious yet subtle style of a woman."

ASICS

From Tokyo Marathon to Manila! 

The new METASPEED collection from Asics features a revamped design that helps maintain the ideal posture and foot strike angle, "allowing runners to conserve more energy for later in the race." 

The METASPEED Sky Paris and METASPEED Edge Paris shoes are now available for men and women from ASICS retail and online stores for P14,990.

Dior

Athleisure but make it Dior. The new Chrono sneakers fuses "modern sportswear codes with the House's timeless elegance." It features a bold silhouette with a "supple, ultra-light sole and an assertive volume."

The shoes are sublimated with fishnet and leather-effect inserts in nude, white, black, silver, or gold. The Chrono sneakers are available at any Dior Boutique starting May 30. 

Meanwhile, Dior also released a new signature material: "a jacquard denim with a delicately washed vintage effect, on which the iconic motif is sketched in a gradation of hues, from dark blue to white." 

Served as an ode to the brand's "constantly reinvented creativity," the Denim Dior Oblique line uses the materials used in Dior's bags, such as the Dior Book Tote, the eternal Saddle, the Dior Toujours, and the East-West and Mini Vanity models from the 30 Montaigne line.