Peace for All: The power of a T-shirt
A single T-shirt has the power to spread peace.
This belief is at the heart of Peace for All, the global charity T-shirt project launched by Uniqlo in 2022. Since then, Uniqlo has partnered with 56 collaborators—artists, athletes, designers, leaders, and more—who join the project as volunteers, creating T-shirt designs that express their perspective on peace.
The shirts are sold at Uniqlo stores all over the world, and profits from sales are donated to international partner organizations supporting people affected by poverty, discrimination, violence, conflict, and war.
“Through something as familiar as clothing, people everywhere can express a shared hope for peace while supporting communities facing difficult circumstances,” said Yukihiro Nitta, group executive officer for sustainability at Fast Retailing Co. Ltd., the company that operates Uniqlo. “Peace for All turns an everyday T-shirt into meaningful action for peace.”
CONTINUE READING BELOW
He shared updates on the project at a recent event in Singapore’s Whitestone Gallery. As of the end of August 2026, more than 11.8 million Peace for All T-shirts have been sold, generating over US$22.2 million in donations. He said, “Peace for All turns the universal hope for peace into something tangible… Each T-shirt represents an individual decision to take part.”
The Peace for All event, which gathered collaborators, humanitarian partners, and media, put the spotlight on the initiative's growing impact in the ASEAN region. At the gallery, exhibits highlighted Peace for All-supported projects in different countries.
24 projects in 17 countries
Partner charity organizations include the UN Refugee Agency UNHCR, Save the Children, Plan International, Displacement Film Fund, and Community Chest, the philanthropic arm of Singapore’s National Council of Social Service. Through them, Peace for All has supported 24 projects in 17 countries.
Elizabeth Teare, corporate partnership and philanthropy manager at Save the Children Thailand, said at the event, “Children and young people do not lack talent or ambition—too often, they lack opportunity. Peace for All helps provide the safe spaces, skills and support they need to shape their futures.”
There are 10 ongoing projects in different parts of Asia, including India, Bangladesh, Thailand, Cambodia, Vietnam, Indonesia, Singapore, and the Philippines.
Hwee Lee, senior director of sustainability at Uniqlo Singapore, said during one of the panels, “Let's ask ourselves, when is there no peace? When someone is hungry, when someone faces discrimination, when someone faces inequality, violence, all forms of abuse, environmental calamity, flood, fire, or war; that's when there is no peace. Who are these people and how can we help? We want to get everyone, our customers especially, to join us in this effort to (create) a collective action, a community movement to support peace.”
Nitta said, “The needs may vary, but they are connected by the same goal: greater safety, opportunity and hope. In the Philippines, we are helping create pathways for the next generation. The program supports young people by providing access to skills development, employability support and entrepreneurship opportunities that can strengthen their future livelihoods. In Malaysia, the focus is on creating safe spaces for children. The program works to reduce violence against children through anti-bullying education, peace-building, and improved school sanitation… In Thailand, we support skills development programs for young people. The project helps underserved youth in Bangkok through vocational training, life skills, internships and career guidance.”
Youth rise
The first local Peace for All project is Youth Rise (Resilience, Innovation, Skills, Entrepreneurship, and Employability) Philippines, launched by Uniqlo Philippines in partnership with Plan International Pilipinas. It aims to help over 3,000 Filipino youth—young women, in particular— through a three-year program.
“At Uniqlo, we believe our role goes beyond providing quality clothing. We believe businesses can also help create opportunities, strengthen communities, and support people in building better futures,” said Uniqlo Philippines chief operating officer Geraldine Sia.
Nitta recently visited a slum area in Manila to hear directly from the people there. “What are their issues? What are the problems they have? Of course, Uniqlo wants to make their dreams come true. But the first thing is to help them find better jobs... When the beneficiaries find more success and growth, then their families will be happy, and their community will be happy, and there will be more people to join these programs.”
Supporting the initiative is easy—all you have to do is visit a Uniqlo store and buy a Peace for All shirt.
Jack Lim, managing director of Community Chest, said, “When you walk into a Uniqlo store and pick out a T-shirt, whether you're wearing it yourself to make a statement or you are purchasing it as a gift for a loved one, knowing that you're doing it in solidarity with a community of like-minded people makes for a very powerful movement. When community galvanizes around a cause like that, I think it creates a very strong sense of purpose.”
Lee added, “If you're traveling around the world, it gets very exciting when you see someone else in a Peace for All T-shirt and you recognize it.”
There’s a wide variety of shirt designs to choose from.
Unique vision of peace
“I think one of the most inspiring aspects of Peace for All is that every collaborator brings a unique vision of peace,” said Nitta.
The diverse list of collaborators includes artists Jean-Michel Basquiat, Keith Haring, Pablo Picasso and KAWS, novelist Haruki Murakami, filmmaker Sofia Coppola, and athletes Roger Federer, Ichiro Suzuki, and Adam Scott.
At Whitestone Gallery, Peace for All T-shirts were hung on the wall like art pieces.
“Keep Smiling,” actor Ke Huy Quan’s shirt read, the handwritten message punctuated by his doodle of a smiley face.
On another shirt, a collage of Peanuts comic panels about love and peace forms a heart.
There’s also a heart on Akamai Technologies’ Peace for All shirt. The design is a nod to the early days of the internet, with lines of code printed on the back and its color the beige hue of old computers.
A drawing of a person holding a “Stronger Together” sign peeks out of the pocket of artist Jason Polan’s Peace for All T-shirt.
Author and artist Dick Bruna’s shirt shows an assortment of his beloved Miffy characters, with the words “Family, Love, and Laughter.”
On anatomist Takeshi Yoro’s shirt, you’ll see his adorable cat Maru. The design is a tribute to his late pet, whom he describes as “a cat who could not fight.”
The Singapore event also highlighted two recently released Peace for All shirts designed by architects Kengo Kuma and Sou Fujimoto.
Fujimoto’s shirt features a photograph of the sky taken during Expo 2025 Osaka, Kansai, Japan. He was the expo’s site design producer and the designer of the Grand Ring. He said, “Seeing people from all over the world gathered together under the same sky, I felt the very essence of peace. Remaining connected gently, while embracing our differences. Being diverse, yet united as one.”
Inspired by how architecture connects people with nature, Kuma’s design features a bouquet of flowers. “Every flower in a bouquet is different. Each has its own shape and direction, yet together they form a beautiful whole. I see this as an image of people living together while keeping their individuality.”
He said in a video played at the event, “I want to give a bouquet to everyone. When you receive a bouquet, somehow, it makes you feel happy. I want everyone to experience that feeling, so I put my own feelings into this bouquet.”
T-shirts are important to Kuma. He wears them all the time. They’ve become part of his identity, he said. With his Peace for All design, he wanted to give others the same sense of ease and comfort he finds in his favorite T-shirts.
“People often think architecture is about beauty. But for me, what matters most is whether people feel at ease in a space. Even a beautiful building is not successful if it makes people feel overwhelmed. I wanted this T-shirt to feel the same way—natural, comfortable, and easy to wear, without making anyone feel self-conscious.”
New collaborator
At the event, Uniqlo introduced their newest Peace for All collaborator—actress, model, and Uniqlo Thailand brand advocate Urassaya “Yaya” Sperbund, who is described as “a strong voice for kindness, inclusion, and positive change.”
She said, “I was so honored and very, very happy when I learned that I would be a part of Peace for All. One thing that I really love about the project is that it's a nice reminder that everybody can contribute to peace in their own way… I think it's such a privilege to be a part of a project that inspires positive change.”
Nitta said, “Through her work and platform, she has inspired millions of people across the region. We are very honored to welcome Yaya to the Peace for All family.”
Sperbund’s T-shirt will be released in 2027.
Guests were invited to express their own wishes for peace on paper T-shirts and hang them on a wall. Among calls for kindness, love and empathy, one simply read, “Peace please.”
Another guest wrote, “I hope this collection helps and inspires people to work towards peace.”
Peace for All is just getting started. “It’s not a one-time campaign,” said Nitta. Uniqlo’s support for the different organizations and projects is ongoing partnerships, not one-time donations.
“We see this as a long-term project. We will grow Peace for All into a lasting social movement.”
He added, “Together with our collaborators, customers, and partners, we aim to deepen its impact… Small actions, multiplied across millions of people, can create meaningful change.”
WATCH: Discovering Vietnam in three days
June 9, 2026
WATCH: Can you still trust someone who betrayed you? (Generations Ep. 22)
September 23, 2026