LOOK: Gentle Monster and BLACKPINK's Jennie join forces for 'Jentle Salon'
Gentle Monster, a South Korean sunglasses and optical glasses brand, recently teamed up with BLACKPINK member Jennie as it launched the Jentle Salon, marking their third collaborative project.
The collection consists of eight eyewear designs and 11 charms, which can be accessed in various ways.
Moreover, the Jentle Salon features innovative elements such as temples designed for detachable charms and temples that slide into hair, resembling a barrette.
There will also be 11 charms depicting the K-pop idol's favorites, including capybaras and clouds.
On Instagram, Jennie shared unboxing videos of a big box that had a unicorn and a fluffy case for the eyewear inside. The stuffed unicorn doll is decorated with different charms.
Starting in May, special pop-ups will open in 13 global cities, including Seoul, Tokyo, Osaka, Shanghai, Beijing, Singapore, and New York City, among others.
The Jentle Salon will be available in Shangri-La at The Fort, Taguig City, from May 1 until June 30.
Jennie recently established her own label, ODD ATELIER (OA), in November 2023 following YG Entertainment's announcement that BLACKPINK members Rosé, Jennie, Lisa, and Jisoo have renewed their exclusive contracts for group activities.
OA is described as a "space that aims to create new things that attract attention in a different way from what is usual or expected."