Scarlett Johansson to launch beauty line in 2022
The Marvel actress is now a member of a group of celebrities who have entered the multi-billion-dollar beauty industry.
Johansson revealed that she will launch her own skincare line in early 2022. In a statement, she said she’s been fascinated by the power of beauty since she was a child.
Allure says the still-unnamed brand is backed up by Nafaji Companies. Scarlett will serve as the founder and chairman of the said beauty line.
Nafaji Companies is also behind the famous Pattern by Tracee Ellie Ross, Moon Oral Care, Beach House Group, and Florence by Mills. Sources said Nafaji’s initial investment ranges from $5 to $10 million, and Scarlett and her cofounder Kate Foster will have access to the capital.
Although there is little information about the upcoming skincare line, Johansson said that this will be for everyone. “I created this brand to elevate clean, essential skincare, this will be a brand for everyone who wants their skin to look its best with minimal effort,” she said in an interview with Allure.
Johansson is no stranger to the beauty industry as she was formerly the face and hair of L’Oréal Paris, as well as celebrity endorser of Dolce & Gabbana’s collection of The One fragrances. This is the first time that she will handle her own beauty line as a chairman and founder.
To further focus on the beauty line, she took a step back from beauty deals with the goal of creating something true to herself. She said she wants to be more involved in the process of creating this skincare line.