After dropping its first NFTs in October, which included images of Filipino queens Pia Wurtzbach and Catriona Gray, the Miss Universe Organization is set to drop another round of exclusive non-fungible tokens (NFT), where collectors and pageant fans can learn more about their favorite candidates and the pageant, which is now on its 70th edition.
What are NFTs? These are a form of unique digital assets like artworks, viral memes and photos. Historically, these NFTs fetch for thousands of dollars in virtual auctions.
A few days before the much-anticipated pageant, Miss Universe announced on its Discord channel the date for its second NFT drop—Dec. 12, 2021, the same date as the pageant, which will be held in the resort city of Eilat in Israel.
There is more to just owning the NFTs of favorite candidates as all Miss Universe NFT holders will be entitled to a limited edition physical print—autographed by the candidate featured in the NFT. Collectors will also be able to interact with candidates in digital meet-and-greets.
As a teaser, the organization released an NFT image of Valeria Rees of Costa Rica with an animated background and a sparkling earring detail.
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All Miss Universe NFT holders will be eligible to win the top prize of $50,000 (P2.5 million) in cash and a chance to work with the Miss Universe 2021 winner, as they will decide together which charity they would donate $50,000 to.
Those who are lucky enough to get an NFT featuring a candidate that places in the Top 10 of the pageant will have the chance to enter a draw, where they could win an all-expenses paid trip for two to the Miss Universe 2022. The trip will be inclusive of flights, hotel accommodation and a special dinner with the candidates.
A portion of the proceeds will be dedicated to ensuring the project is carbon net positive. Miss Universe competitors will also do their part to help spread the message about the “freeing power of the blockchain.”
In a sneak peek interview for the second NFT drop, Miss Universe 2020 Andrea Meza said, “Miss Universe is all about the women who are participating and their backgrounds; it’s not only about how they look, how they dress or their runway or swimsuits. It’s about who they are as a person.”
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She added, “I think through the NFT, people can actually get to know the contestants and get to know more how Miss Universe works.”
Fans around the globe had the chance to own a piece of pageant history with Miss Universe’s first NFT drop in Oct. 28 titled “Miss Universe Series 1 NFT Collection,” which is now already sold out.
The first NFT collection featured Miss Universe packs filled with “dazzling” images of past titleholders and clips from seven decades of the pageant—from heartwarming moments to historical crownings.
The collection also featured coveted crowns and candidates competing in the 70th edition of the pageant.
Visit the Miss Universe Discord channel for updates on the next NFT drop.