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Love, Bonito launches first pop-up store in Manila—on wheels

By Brooke Villanueva Published Nov 05, 2022 5:30 pm

Love, Bonito has launched its first physical shopping experience in Manila and decided to make it more fun—and mobile—through Love, Bonito on Wheels. 

For the first time since it started making itself available to the Philippines online in 2019, Filipino customers can now try on a variety of items from its fashion lineup and “experience the brand in a comprehensive, hands-on way” by getting a closer look at the quality, design, and fit of its stylish offerings.

Running every weekend from Nov. 5 to Dec. 18, the much-loved womenswear brand’s mobile pop-up will stop by various locations in the metro to give its fans a glimpse of the physical Love, Bonito experience. 

Aside from the brand’s much-loved releases, Love, Bonito’s pop-up series will showcase its newest collections like Staples and LYLAS. Customers will also be in for various treats like exclusive discounts, freebies, gifts, and lifestyle perks from partner brands like Single Origin. 

Want to check it out? Here’s the full schedule and venues of Love, Bonito on Wheels:

  • Nov. 5-6 at the SM Mall of Asia Atrium
  • Nov. 12-13 at the SM Megamall Mega Fashion Hall 
  • Nov. 19-20 at the Uptown Mall BGC Entrance
  • Nov. 26-27 at the Uptown Mall BGC Entrance
  • Dec. 3-4 at the SM Megamall Mega Fashion Hall
  • Dec. 10-11 at the UP Town Center Katipunan
  • Dec. 17-18 at the SM Mall of Asia Atrium
Celebrity endorser Coleen Garcia at the launch of Love, Bonito on Wheels

Founded by Rachel Lim, Viola Tan, and Velda Tan in 2010, Love, Bonito offers a comprehensive assortment that puts the spotlight on “stylish and comfortable pieces for the modern Asian woman at home, work, and play.” Aimed at promoting women empowerment, the brand offers fashion accessories and clothes that cater to different body types and shapes, with sizes ranging from XXS to XXL.