Not bad for a girl with no talent, as she herself would say.
Forbes magazine released its annual list of world billionaires on Wednesday, April 7, which was predictably topped by names such as Jeff Bezos ($177B), Elon Musk ($151B), Bernard Arnault & family ($150B), Bill Gates ($124B), and Mark Zuckerberg ($97B).
And one celebrity just joined the billionaires club this year—reality show star Kim Kardashian, who the magazine said is now worth one billion dollars. According to Forbes, Kim’s worth went “up from $780 million in October.” This is thanks to her two lucrative business ventures, the cosmetic and fragrance company KKW Beauty and the shapewear brand Skims. Of course, she also earns from her reality show Keeping Up With The Kardashians, which is ending its 20-season run this year, and her endorsements.
Kim founded KKW Beauty in 2017 after sister Kylie Jenner found success with her own makeup line, Kylie Cosmetics, relying on social media marketing (the 40-year-old social media queen has over 213 million followers on Instagram,) to promote and sell her products (she is using a direct-to-consumer model for her cosmetic brand). Forbes said KKW Beauty brought in about $100 million in revenue in 2018.
She sold 20% of KKW Beauty to global beauty company Coty in 2018, for $200 million.
Meanwhile, Forbes estimates Kim’s stakes in Skims to be worth around $225 million.
According to reports, Kim earned around $10 million every year since 2012 from Keeping Up With The Kardashians. The show is ending after its run this year, although it has signed a deal with Hulu to create content for the Disney-owned video streaming service.
Kim should be happy about this latest achievement. In 2016, many criticized her and Forbes when Kim appeared on the cover of the magazine, which hailed her as a “mobile mogul.” As a response to critics, she tweeted with the hashtag: “#NotBadForAGirlWithNoTalent.”
Earlier this year, it was reported that Kim and Kanye West are getting a divorce.
Banner photo by AFP/Angela Weiss