EastWest at 32: Making banking easy for what matters most

A payment made with a tap of the wrist. Essential banking completed securely through a mobile app. Credit card services accessed through an AI-powered digital assistant. A retirement fund started online with as little as P2,000.

As EastWest marks its 32nd anniversary, the Bank continues to reduce unnecessary effort in banking—giving customers more time for the people, plans, and possibilities that matter most.

One commitment, brought to life

What matters most is personal: building stronger savings, buying a first home or car, planning a long-awaited trip, preparing for retirement, or simply having more time for family and everyday life.

For 32 years, EastWest has worked to make these journeys easier. Today, it is carrying that commitment forward by combining secure, convenient banking with relevant solutions and human support when needed.

Digital banking with greater ease and confidence

One of the clearest ways EastWest is bringing this commitment to life is through digital solutions that make everyday banking more seamless and secure.

At the center of EastWest’s digital journey is EasyWay, the Bank’s mobile app, which allows customers to manage their accounts and complete essential transactions wherever they may be. Complementing EasyWay is the Komo mobile app, which offers high-interest savings accounts and a simple digital banking experience for saving, spending, and transferring money.

Device binding, strengthened authentication, biometric access, real-time transaction notifications, and debit card controls give customers greater visibility and control. These safeguards are increasingly important as more people rely on digital channels for everyday banking.

EastWest is also using artificial intelligence to make assistance more accessible. ESTA, or EastWest System Tech Assistant, is the Bank’s AI-powered digital assistant. It enables users to obtain information and perform a range of credit card services. The Bank has also launched ECHO, or EastWest CMS Help Officer, an AI-powered chatbot designed to help business owners better understand and access EastWest's Cash Management Services.

Together, EasyWay, ESTA, and ECHO reflect EastWest’s practical approach to technology: innovation should reduce effort, improve responsiveness, and make banking more useful, with human assistance available when needed.

More ways to pay, wherever life takes you

EastWest’s growing payments ecosystem gives customers greater choice in how they transact.

Alongside its own EastWest Pay, the Bank's mobile contactless payment app, EastWest was among the first banks in the Philippines to offer Google Pay, and the Bank continues to expand the ways customers can pay securely and conveniently.

EastWest is also Garmin Pay's only traditional banking partner that enables cardholders to use EastWest Visa credit cards, Visa debit cards, and Mastercard credit cards for secure, contactless payments through compatible Garmin smartwatches.

Whether heading out for a morning run, stopping for coffee, or taking care of everyday errands, customers can simply move, tap, and go—without reaching for their wallet or phone.

Together, these options fit naturally into customers’ routines, combining convenience with the security expected from a trusted financial institution.

An easier way to prepare for retirement

Making banking easy extends beyond everyday transactions to important financial decisions, including preparing for retirement.

Through partnerships with DragonFi and Luna Securities, EastWest is expanding access to its Personal Equity and Retirement Account investment funds. Local investors and overseas Filipino workers can invest through partner platforms with as little as P2,000.

PERA is a voluntary retirement savings program that complements benefits from the SSS, GSIS, and employer-sponsored plans. Offering EastWest-managed PERA investment funds digitally helps more Filipinos begin investing toward long-term financial security.

Anniversary offers for life’s priorities

EastWest’s anniversary offers support a range of goals—from strengthening savings and purchasing a home or vehicle to enjoying travel, dining, and leisure.

From Aug. 3 to Sept. 4, 2026, qualified customers who bring fresh funds into eligible EastWest savings or checking accounts under the Hot Deals Gadgets Promo may receive selected Apple or Samsung gadgets, subject to the applicable promo requirements.

For aspiring homeowners, EastWest continues to make homeownership more attainable through the EastWest EasyOwn Power Rate Deals Promo. Qualified borrowers can enjoy special fixed rates starting at 6.25%, helping make the journey to owning a home more affordable. The promo is available for qualified applications submitted on or before September 30, 2026.

Those planning to purchase a brand-new vehicle may qualify for free comprehensive insurance for the first year under EastWest’s anniversary auto-loan offer. Customers considering a pre-owned vehicle may also explore selected EasySale units with down payments as low as 20% and payment terms of up to 60 months.

Meanwhile, EastWest AutoCash lets existing car owners refinance their vehicle's equity for cash: up to 70% of appraised value, with rates from 0.68%/month at 50% loan to value, and terms up to 48 months—all while keeping their car.

For the jetsetters, from August 1 to September 6, 2026, EastWest credit and debit cardholders who purchase a qualified one-day or three-day admission ticket to the 37th Philippine Travel Mart through the official online platform can receive one complimentary ticket of the same type. They can also explore special deals and 0% installment offers from select exhibitors during the event.

Strong fundamentals, ready for what comes next

Thirty-two years after it opened its doors, EastWest continues to evolve alongside its customers’ needs while investing in the capabilities that will help them bank more simply and confidently in the years ahead. Guided by strong fundamentals, the Bank remains future-ready and committed to serving customers' evolving needs.

"For 32 years, our goal has been to make banking easier for our customers. Today, that means reducing friction across everyday banking and long-term financial goals, whether through EasyWay, AI-powered assistance, digital payments, special offers, streamlined processes, or by strengthening the capabilities of our people to serve our customers better,” said EastWest CEO Jerry Ngo.

“Ultimately, we want to give our customers more time, ease, and confidence to focus on what matters most to them."

Thirty-two years, one commitment: Making banking easy so you can focus on what matters most.

All products and promotional offers are subject to eligibility requirements, EastWest’s standard evaluation and approval processes, and their respective terms and conditions. Visit www.eastwestbanker.com for complete details.

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Editor’s Note: This article was provided by EastWest Bank.