Makati’s next move: Chino Roces is the new creative capital • PhilSTAR Life

Quietly, yet unmistakably, Makati is reshaping itself. While Ayala Avenue remains the city’s familiar face of corporate power and polished business towers, a different pulse is emerging just beyond its well-defined edges. Chino Roces Avenue, once a street of warehouses and workshops, has become Makati’s unexpected frontier for creative ambition and independent enterprise.

Today, what was once purely industrial has been reimagined. Warehouses now house niche design studios, creative boutiques, independent cafés, and collaborative workspaces, each injecting life and personality into a district long overlooked. Among these pioneers are familiar local favorites—boutique coffee shops, eclectic galleries, and artisanal studios—all redefining what it means to live and work in Makati.

Anchoring this quiet revolution is SMDC’s Red Residences, a condo development that recognized this shift long before it became apparent. Situated strategically at the quieter intersection behind Amorsolo Street, Red Residences isn’t merely located here—it helps define the place.

Where the sun dips low and ideas rise—Red Residences’ Sunset Lounge offers not just a view, but a vantage point for deep thoughts, meaningful talks, and spontaneous conversations worth slowing down for.

With a striking red façade that sets a distinct visual marker, Red Residences speaks directly to the creative entrepreneurs and professionals who call Chino Roces home. Residents here don’t merely consume culture—they shape it. Reflective of that philosophy, each unit features a private balcony offering moments of clarity away from city noise, essential for anyone working with creativity and intention. Communal areas—like the thoughtfully designed Sunset Lounge and landscaped gardens—encourage genuine interaction, contemplation, and inspiration.

A lobby that speaks with presence, not volume—where quiet sophistication meets intentional design, capturing the confidence of Makati’s new creatives that turn spaces into bold statements.

Crucially, Red Residences aligns itself deliberately with the community’s vision for an authentic, independent, and original Makati—one less about maintaining corporate formality, and more about nurturing fresh ideas, creative freedom, and meaningful collaboration.

Every unit comes with a balcony—because clarity needs space, and focus deserves its own horizon.

This isn’t the Makati you thought you knew. Chino Roces Avenue is rapidly emerging as the city’s authentic creative capital. And at its core is Red Residences—home to those who aren’t waiting for Makati’s next chapter but who are already busy writing it.

Once quiet, now eclectic—Chino Roces pulses with raw creativity, as spaces like this photo studio redefine Makati’s workday rhythm.

Discover the address designed for your pace—visit smdc.com or call (02) 8858-0300 to learn how Red Residences can move with you.

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Editor’s Note: This article was provided by SMDC.

TAGS: BrandedUp SMDC