EastWest Bank collaborates with GCash to deliver accessible lending options
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East West Banking Corporation (EW), a leader in consumer-centric banking, proudly announced a groundbreaking partnership with GCash, the Philippines’ leading finance super app, to enable millions of Filipinos to have greater access to lending opportunities.
This collaboration will integrate EastWest’s financial products directly into the GCash app, allowing users to seamlessly apply for its lending products within the app through GCash ads—supporting Filipinos on their financial journeys like never before.
With EastWest integrated into the GCash platform, users can easily discover and apply for personal loans tailored to their unique needs. This digital-first approach provides seamless access to essential financial resources, backed by EastWest’s expertise, innovation, and exceptional service. In the future, additional EastWest products will be made available on GCash, further enhancing financial options for users.
Strengthening financial inclusion and accessibility
This partnership is grounded in a shared mission to expand financial inclusion, making financial resources more accessible to underserved communities across the Philippines. Through the GCash platform, EastWest will offer services designed to help users access loans through a single, user-friendly interface.
“EastWest is proud to partner with GCash to bring accessible and user-friendly financial solutions to a broader segment of the Filipino population,” said Jerry G. Ngo, CEO of EastWest Bank. “This collaboration aligns with our commitment to providing an ‘EasyWay to Bank,’ ensuring that our customers have seamless, reliable access to essential resources backed by our expertise and service dedication, whether through innovation or face-to-face support.”
Expanding reach through digital innovation
The partnership highlights EastWest’s dedication to digital transformation. By integrating EastWest into the GCash Loans Marketplace, the Bank will be able to offer tailored financial products, exclusive rates, and a streamlined application process, providing secure, quick access to funds straight from the GCash app.
“Through this collaboration, more Filipinos can now access EastWest’s tailored products directly on the GCash app. This is in line with our shared mission to further promote financial inclusion in the Philippines,” said Tony Isidro, the CEO of Fuse Lending, the official lending arm of GCash.
EastWest’s integration into GCash will strengthen its ability to support clients throughout their financial journeys and key milestones, ensuring every Filipino has the tools to reach their financial goals.
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Editor’s Note: This article was provided by EastWest Bank.
