SM Retail helps move Philippine retail forward at the 32nd National Retail Conference and Expo

As the Philippine Retailers Association (PRA) marked its 50th anniversary, SM Retail remains a key player in shaping the industry as the exclusive Diamond Sponsor of the PRA’s 32nd National Retail Conference and Expo, held Aug. 6 and 7 at the SMX Convention Center Manila.

For SM Retail, this year’s conference theme, “New. Next. Forward.” reflected its approach to retail, where it champions innovation, strengthens customer experiences, and leads in shaping the future of shopping for Filipino consumers.

As one of the country's leading retail groups, SM Retail remains committed to delivering meaningful shopping experiences while continuously evolving to meet the changing needs of Filipino consumers. 

Across its portfolio, SM Retail brings together some of the country's most trusted retail brands, including SM Store, SM Markets, SM Home, SM Appliance Center, Kultura, Toy Kingdom, Baby Company, Pet Express, Sports Central, Ace Home Solutions, and more.

The SM Retail booth also earned the Visitor’s Choice for Best Booth award at the conference.

Visitors explored engaging brand showcases and the latest innovations from across the company's portfolio. 

The space highlighted how SM Retail's diverse business units continue to evolve through new store concepts, curated product offerings, digital engagement initiatives, and customer-focused experiences. 

Adding to the experience, visitors took part in interactive digital games powered by SMAC, SM’s loyalty membership program.

A highlight of this year's event was the fireside conversation featuring SM Investments Corporation Vice Chairperson Teresita Sy-Coson, moderated by SM Supermalls president Steven Tan.

The discussion provided attendees a closer look at the leadership values, strategic decisions, and customer-first mindset that built one of the Philippines' most recognized business groups.

As PRA celebrated five decades of advancing Philippine retail, SM Retail proudly supported the industry’s continued transformation by helping define what’s new, what’s next, and what moves retail forward.

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Editor’s Note: This article was provided by SM Retail.