The 2026 Franchise Negosyo Roadshow begins: ‘Franchise Negosyo Visayas Expo’ opens in Cebu
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The Philippine Franchise Association is proud to announce the return of its biggest regional franchise show—a premier event designed to empower aspiring entrepreneurs and grow franchise opportunities across the Visayas region. The two-day expo will take place on July 31 and Aug. 1 (Friday and Saturday), at the Mountain Wing Atrium, SM Seaside City Cebu.
Franchise Negosyo Visayas Expo will bring together over 60 participating exhibitors, showcasing a diverse range of successful franchise brands from various industries, along with allied suppliers that offer a complete business setup.
This franchising-focused event offers a unique platform for attendees to explore legitimate investment opportunities, learn the basics of franchising, and connect directly with established franchisors and service providers—all for free and open to the public.
Beyond the expo, visitors can join an informative lineup of seminars and forums, including:
- 5 Ways to Grow Your Profit: A practical, free session with Coach Camille Conanan, business coach at ActionCOACH Philippines, on proven strategies to strengthen and scale a business on July 31, 2026.
- How to Invest in the Right Franchise: A free seminar with Noemi Ruiz, operations consultant at Francorp Philippines, paired with presentations on various franchise investment packages to help would-be franchisees make informed investment decisions on both days.
- How to Franchise Your Business: A paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at the Summit Galleria Cebu on Aug 1.
“Franchising remains one of the most accessible and proven pathways to business ownership, and through Franchise Negosyo Visayas Expo, we hope to open more doors for Filipinos who dream of building their own enterprise,” said Steve Benitez, president of the Philippine Franchise Association.
Franchise Negosyo Visayas Expo is free and open to the public and offers an ideal opportunity for individuals looking to start their own business, diversify their investments, or simply learn more about the booming franchise sector in the Philippines.
View the participating exhibitors in the digital directory here.
Register online for free to skip the lines via this link.
This event would not be possible without the help and support of the following partners: Supporting Organizations: DTI Region VII, OWWA Region VII, Cebu City Chamber of Commerce, and Mandaue Chamber of Commerce.
Co-presented by: PLDT Enterprise
Powered by: Concepcion Industrial Corporation, GCash for Business, and SM Supermalls.
Gold Partners: 7-Eleven, Boracay Central, Cabalen, COREnergy, DITO BizBayan, Francorp, Grainsmart Cafe, Jollibee Group, Julie's Bakeshop, Kumon, Mayet De La Rosa Fine Jewelry, Mr. Baka Lechon, Phoenix Super LPG, The Generics Pharmacy, and Uncle John's.
Event Partners: ActionCOACH Philippines, Islands Souvenirs, PowerHouse, UnionBank, and U-Franchise Sales & Management.
Media Partners: GMA Network, NET 25 Eagle Broadcasting Corp., Philstar Media Group, BusinessWorld, BusinessMirror, Philippine Graphics, Asian Journal, Balikbayan Magazine, Philippine Daily Inquirer, INQUIRER.NET, Cebu Daily News, and SMNI.
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Editor’s Note: This article was provided by Philippine Franchise Association.
