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Influencer flexes he spends P103,000 on bottled water monthly, and the internet raises its eyebrows

By PINKY S. ICAMEN Published Feb 18, 2022 2:10 pm

How much are you willing to pay for your drinking water? A self-proclaimed “water snob” says he spends $2,000 or about P103,000 a month for his preferred bottled water brand.

Ryan Dubs, who describes himself as a “brand king” and “creative director to the stars,” recently shared this to his 500,000 followers on TikTok, which has over 1.5 million views as of this writing.

In the video, Dubs revealed multiple boxes of Voss bottled water in his background and said, “I spend $2,000 a month to have high-end water bottles delivered directly to my house and as a water snob, it is such a luxury.”

“I know what you’re thinking, where do I keep them all, but I have four fridges so I have that part covered,” he continued.

Ryan Dubs loads one of his four refrigerators with his bottled water of choice, Voss.

Dubs took the viewers with him as he loaded up his refrigerator with glass bottles of Voss, a Norwegian brand, which he shared is one of his favorites.

“I’ve always been a water snob and I know for a lot of people, you’ll be like ‘what the hell? Why do you care, it’s just water,’ but I hate the taste of tap water, I cannot drink it. I can only drink bottled water. It’s the only way I can get it in me,” he said.

Dubs also said he had another brand of bottled water delivered in the past year but started thinking of the plastic waste it creates (it’s packaged in a plastic bottle). He also claims his preferred brand is a more eco-friendly choice as it is “net carbon neutral.”

He acknowledged that his purchase is “a little pricey” but he said he buys them in bulk from a distributor that sells these bottled water to hotels or groceries.

Ryan Dubs shows his TikTok followers cases of his newly delivered Voss bottled water.

According to bottledprices.com, Voss still water in the United States averages $2.40 (P123) per 375 ml glass or $28.57 (about P1,500) for a 12 pack. The brand also has slightly cheaper options but are sold in plastic bottles.

“Everyone has their thing but I guess I’m just a water snob. But my guests love it. Everybody loves being handed a nice, cold glass water bottle,” he said. 

In the caption of the post, he wrote: “It’s honestly a fashion accessory at this point” with the hashtags #luxury #lifestyle #rich #mansion #wealth #wealthymindset.

Most of the viewers of Dubs’ TikTok video reacted negatively, mocking his “excessive” choice and commenting on the points that the content creator made in the clip.

One person commented on Dubs saying his preferred bottled water is eco-friendly, “It’s carbon-neutral to produce not ship from Europe to the US.” 

Another one pointed out that Voss is tap water from Norway, which was echoed by many in the comments section. 

Norway is known for its pristine water that is safe for drinking, like the majority of countries in Europe. Voss claims that its water is from an “artesian source in the pristine wilderness of Southern Norway.” But Norwegian news channel TV2 disputed these claims in a report that the brand was just bottling local tap water, which Voss vehemently denies.

“This is not the flex you think this is,” one wrote.

Others also commented in jest and with much sarcasm, saying that Dubs “hasn’t discovered water filter.”

“This is genuinely one of the most humiliating things I’ve ever seen a human being post. Thank you for making any and all insecurities I once had vanish,” said another person.

“When you said you spent over $2k a month on water, I guarantee you the question most people were thinking was not  ‘where do you keep it?’” wrote one, which gained a response from another commenter, “I was wondering why someone wastes 2k a month on water.”

Meanwhile, there are some who pointed out the lack of access to safe water in many parts of the US. Among the states with cities that don’t have safe drinking water include Michigan, North and South Carolina, California and Kentucky.

“People don’t have clean water or any water at all and this guy out here “I hate the taste of tap water I can’t get it in me,” a person wrote.

Dubs has been answering comments in his post but refuses to answer those who commented negatively. 

Drinking water is among the fundamental human needs to live, making it a basic human right, according to the United Nations. And yet clean water is still a luxury for over a billion people who have no access to it around the world. Being able to pick what brand of water one wants to drink is a privilege, but at the end of the day, it is also an exercise of one’s freedom to choose.