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May your days be merry and bright: Light up this Christmas with Rustan's

Published Nov 29, 2023 8:00 am

The premiere department store echoes–even more fervently–the sentiments of many, specifically the longing for hope and positivity amid overwhelming changes.

This season, Rustan's is elevating its commitment with the introduction of "Light Up This Christmas with Rustan's," an initiative that focuses on renewal and celebration. For over seven decades, Rustan's has treasured Christmas as a time of hope, light, love, and peace. This joy–which Rustan's aims to share not only with shoppers but with every father, mother, adult, and child–is encapsulated and remembered through the sparkle of lights and evergreen trees. It is symbolized by the festive tunes and solemn hymns, as well as the decorations like tinsels, bells, nutcrackers, and snow globes, along with the reds, greens, and various ornaments.

From the return of the anticipated Christmas Shop to a grand day-long festivity packed with activities and interactive attractions, to bedazzling promos and heart-pumping markdowns, there are many to discover, explore, and indulge. Witness this year’s iconic Rustan’s Christmas with your family and friends.

The Christmas Shop returns

Over the years, Rustan's has solidified its reputation not only as a beacon of unparalleled service and meticulously curated selections, but also as the ultimate destination for all things Christmas. With the return of Rustan’s Christmas Shop, discover a treasure trove of the finest offerings while taking cues from Rustan’s featured themes, thoughtfully curated to bring out the grandness of the season.

On Vanessa (Left): Earrings by 8 OTHER REASONS, Dress by SIMKHAI, Heels by CHLOÉ; On Ida (Right): Earrings by 8 OTHER REASONS, Vest, Blazer and Pants all by BARDOT, Heels by GIUSEPPE ZANOTTI; Ornaments by RUSTAN’S CHRISTMAS SHOP

Rustan's offers a diverse selection of decorations that suit every taste, including the timeless elegance of Chinoiserie, inspired by the fusion of Chinese-European culture.

Step into a whimsical world with Santa’s Candy Land, where oversized candy decorations, candy canes, and gingerbread accents are sure to enchant visitors of all ages. For those who hold tradition dear, the Nutcracker collection boasts an expanded range of designs and colors, making it a collector's delight.

Ring and Earrings both by DAMIANI, Necklace by DENOVO, Dress by MARCHESA

Step into the enchanting world of Snowman, where cheerful snowman-themed decorations add whimsy to your holiday celebrations. From Frosty the Snowman to jolly figurines, and snowflake-adorned ornaments, these pieces evoke childlike wonder and festive cheer.

Alternately, intricate miniature scenes in the Christmas Village collection evoke nostalgia and craftsmanship, offering delightful pieces that may become treasured heirlooms.

On Pablo (Left): Black Shirt and Pants both by KNICKERBOCKER, Modern Barong by RANDOLF, Shoes by SCALPERS; On Alexia (Right): Headband by SIMPLY CAROLS, Dress by FANCY LITTLE DESIGNS, Shoes by MINI MELISSA; Ornaments by RUSTAN’S CHRISTMAS SHOP

Rustan’s Christmas Shop has everything you need to deck your halls bright and jolly. Discover an array of Christmas trees and enhance holiday decor with versatile ribbons, available in velvet, satin, plaid, and jeweled variations, allowing for creative and personalized accents. Explore the selection of Christmas pillows, tree skirts, stockings, and more, offering countless ways to infuse homes with festive flair.

Rustan’s iconic Christmas celebration returns

This year's "Light up this Christmas with Rustan's" campaign took center stage, heralding a post-pandemic rebirth and a celebration of the season's joy and magic. The windows of Rustan's features a dazzling spectacle of larger-than-life lights, inspired by the radiant parols of the Philippines, enveloping visitors in a splendid abundance of merriment.

On Ida (Left): Earrings and Bangle both by ROBERTO COIN, Dress by TADASHI; On Pablo (Middle): Shirt, Trousers and Coat both by PEDRO DEL HIERRO, Tie by TIE BAR, Shoes by CASTELLANO, Watch by MONTBLANC; On Vanessa (Right): Dress by BARDOT; Ornaments by RUSTAN’S CHRISTMAS SHOP

Beyond the windows, the light shone bright within. Attendees at Rustan’s Christmas launch included Sofia Andres, Phoemela Baranda, Rachel Peters, Feliz Lucas, Pinky Tobiano, Christalle Belo-Pitt, Vanessa Matsunaga, Cat Arambulo Antonio, LA Aguinaldo, Jeff Ong, GP Reyes and his daughter Olivia, Dani Camcam, Miko Carreon, and more.

Each floor had its own special activity. On the Men's and Beauty floor at the first level, guests watched musical and dance performances by Ellipsis, Skydance Avenue, Kammerchor Manila, and more.

On Ida (Left): Earrings by SWAROVSKI, Dress by SELF-PORTRAIT, Shoes by GIUSEPPE ZANOTTI; On Vanessa (Right): Pendant and Ring by SWAROVSKI, Dress by BARDOT, Heels by NINA; Ornaments by RUSTAN’S CHRISTMAS SHOP

Rustan’s The Beauty Source hosted a "Holiday Beauty Hunt," which challenged guests to find hidden Christmas ornaments in exchange for goodies. Simultaneously, the men's area offered a plethora of exciting experiences, including a cocktail mixing and tasting session with Jura, a shoe-cleaning activity with Crep Protect, board games with Gaming Library, and instant photo printing and personalized postcards calligraphy at the Montblanc booth. Guests also tried their luck with Euroo's spin-the-wheel or tapped into their inner creativity by crafting a one-of-a-kind patchwork tote bag at the Vina Romero booth.

With their favorite wine, beer, or cocktails in hand–thanks to the Philippine Wine Merchants–everyone enjoyed the rest of the night as they explored the various attractions, activities, and displays in the upper levels.

On the Women's and Fine Jewelry floor at the second level, guests indulged in a variety of immersive activities. From classic games like card memorization and ring toss to a unique jewelry exploration experience, there were plenty to enjoy. There were also many snap-worthy opportunities like the 360 Camera Photo Booth located at The Gallerie, a Mirror Booth at the shoes and bags area, as well as a glam self-shoot experience at the Silver Vault area.

On the Kids floor at the third level, guests discovered a variety of engaging activities for their little ones, such as Jenga by Meet My Feet, 3D Christmas Ornaments Making by MyFirst, Periwinkle's "Style Me Up," and educational activities by National Geographic, Learning Resources, and The Learning Journey. They even had a chance to win a prize by taking a photo at The Traveling Mommy Bag corner. Meanwhile, parents rejuvenated at the Key Coffee sampling booth while supervising their little ones, creating a delightful family outing all in one place.

What’s more, Rustan's Makati's third floor underwent a magical transformation into a Christmas Wonderland known as "Twinkle Town." Here, guests could meet and greet Santa Claus, indulge in pastries from Rebel Bakehouse, play around at Elf Academy, and even witness the enchanting spectacle of Elves in Skates.

On the Home floor, patrons discovered an abundance of family entertainment including carnival games and a photo booth. Guests were offered pizza and chocolates at the Breville and Theo & Philo sampling booths, respectively, with wines and spirits from Philippine Wine Merchants. There were also special raffle prizes.

The launch signaled the return of the classic Rustan’s Christmas Registry, giving everyone the opportunity to shop at ease for loved ones during the holiday season. Rustan’s is also hosting a Charity Registry, in partnership with a local welfare program, allowing patrons to extend a warm and generous hand to vulnerable children throughout the season.

Exclusive promos to light up this Christmas

Patrons also enjoyed a variety of special promos ongoing until the rest of the holiday season:

For any minimum spend of P10,000 last Oct. 24, patrons received a P1,000 gift voucher, which can be used for their next transaction within Oct.25 to Oct. 25, 2024.

With a time-limited 0% bank installment promo, running from Oct. 24 to Jan. 7, 2024, Rustan’s offers flexible terms like P3,000 for three months, P10,000 for six months, and P20,000 for 12 months.

Rustan’s also offered the Beauty Addict member-exclusive Yuletide Delight promo which ran from Oct. 24 to 26 at Rustan’s Makati. Beauty Addicts enjoyed a complimentary Round Marble Board from Artesa by Kitchencraft for a minimum purchase of P10,000 worth of products and services at Rustan’s The Beauty Source.

Beauty shoppers can still avail of special offers from iconic skincare and make-up brands including Malin+Goetz, Stila, Acca Kappa, Anastasia Beverly Hills, Sisley, MAC, and many more.

For men, various brands are extending time-limited offers from favorites like Braun, Herschel, American Tourister, Samsonite, Adidas watches, Casio, Cross & Sheaffer, and more.

Shoppers will also receive a complimentary Montblanc Glacier Coaster for every purchase of a watch from the Montblanc 1858 collection until Nov. 29.

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10 a.m. to 7 p.m. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

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Here are Rustan's Department Store pickup points and store hours:

Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday, 10 a.m. to 9 p.m.

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10 a.m. to 9 p.m.

Rustan’s Alabang
Main Entrance facing parking lot of Alabang Town Center, Commerce Ave.
Monday to Friday: 11 a.m. to 9 p.m.
Saturday & Sunday: 10 a.m. to 9 p.m.

Rustan’s Gateway
Main Entrance, General Aguinaldo Ave. facing New Frontier Theater
Monday to Friday: 11 a.m. to 9 p.m.
Saturday & Sunday: 10 a.m. to 9 p.m.

Rustan’s Cebu
Main Entrance, Cardinal Rosales Ave.
Monday to Sunday: 10 a.m. to 9 p.m.
For purchases below P5,000, a fixed delivery fee of P200 for Metro Manila and Cebu addresses, and P300 for provincial areas will apply.
Extra-large packages will be charged a P500 delivery fee for addresses within Luzon, while P750 is charged for delivery to Visayas or Mindanao.

For inquiries, visit

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Editor’s Note: This article was provided by Rustan's.