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SM Supermalls, in partnership with Sanrio Southeast Asia Pte Ltd., has launched the Hello Kitty & Friends: Kawaii Festival at SM Megamall.
With sakura (cherry blossom)—Japan's national flower—as this year's theme, the festival also features Sanrio characters Hello Kitty, My Melody, Cinnamoroll, and Kero Kerokeroppi.
Japan’s hanami season usually stretches from March to May of each year. From Sept. 1 to 18, the SM Megamall Atrium is transformed into a kawaii town depicting classic Japanese settings accompanied by sakura trees to allow shoppers to enjoy hanami, which means "watching blossoms."
There are four zones, and each features a Sanrio character.
Hello Kitty & Friends Pop-Up Store
The pop-up store showcases new and exciting Hello Kitty merchandise such as toys, playsets, bags, stationery, houseware, and more.
My Melody Fashion Place
Update your closet with the latest Sanrio apparel, footwear, and accessories for babies and children at My Melody Fashion Place.
Desserts and delectable pastries come first at Cinnamoroll Café. Enjoy afternoon tea with friends and check out the other confectionery products for takeout.
Visit the zen-inspired garden featuring Kerokerokeroppi. Join some fun and relaxing activities for that ultimate kawaii experience at SM Megamall.
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Editor’s Note: This article was provided by SM Supermalls.