ABS-CBN and GMA collab for 'Pinoy Big Brother Celebrity Edition'
In a historic first, ABS-CBN's Pinoy Big Brother will welcome Kapuso artists to Bahay ni Kuya.
This collaboration with GMA Network for the PBB Celebrity Edition Collab marks the show's 20th anniversary and promises to deliver "unforgettable moments" as Kapamilya and Kapuso stars live inside the PBB house.
"For the first time, PBB opens the doors of the iconic Bahay ni Kuya to welcome GMA Sparkle artists, alongside ABS-CBN's Star Magic talents. Together, Kapuso and Kapamilya stars will collaborate and create unforgettable moments inside the PBB house," ABS-CBN said in a statement.
The PBB Celebrity Edition Collab is another milestone in the growing partnership between the two network giants. Previously, they collaborated on the primetime series Unbreak My Heart, which featured both Kapamilya and Kapuso stars. GMA 7 is also currently airing ABS-CBN's noontime program It's Showtime.
It's Showtime aired on GMA's GTV channel from July 2023 until Tahanang Pinakamasaya ended on March 8. The latter underwent rebranding after losing an arduous trademark case against TVJ (Tito Sotto, Vic Sotto, and Joey de Leon) for the use of "Eat Bulaga!" and "EB."
The noontime show made its debut on GMA Network on April 6, 2024.
PBB is a reality survival TV show that first aired in 2001. Successful housemates must pass all kinds of challenges inside the house for 100 days to be hailed as the “Big Winner.” Its last season premiered in 2024, with Fyang Smith as the big winner.
