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Coca-Cola lights up manufacturing sites to spread Christmas magic across the Philippines

Published Dec 21, 2023 12:30 pm Updated Dec 21, 2023 4:38 pm

The holidays bring people together like no other—it’s a time to cherish our loved ones, spread joy and kindness, and welcome the coming year with hope. And there’s always something extraordinary with a distinctly Filipino Christmas, which celebrates togetherness and the comforting warmth of family and community.

Keeping with its long-standing tradition, Coca-Cola Beverages Philippines, Inc. has lit up its sites across the country to help cast a festive and magical glow to the season’s festivities. Christmas-ready Coca-Cola sites have since become popular attractions, creating an ambience that encourages friends and families to gather and share joy beneath the warmth of the lights and the cheer of holiday decorations.

“Coca-Cola has been fortunate to witness so many happy moments and be part of countless joyous occasions. The Christmas season gives us even more opportunities to bring happiness to our consumers and local communities,” shares Gareth McGeown, CEO and President of CCBPI.

Coca-Cola Beverages Philippines, Inc. lights up its Santa Rosa Plant for the holidays. The decorations, conceptualized and handmade by CCBPI associates, combine iconic Coca-Cola imagery and distinctly Filipino Christmas motifs.

“Providing Christmas magic through our brightly lit sites, each one embodying the optimism of the season, is just one way of expressing our gratitude to the many Filipino communities who have given us a home,” McGeown adds.

The Coca-Cola bottler followed the theme Tatak Pinoy in conceptualizing its eye-catching Christmas installations, seamlessly combining iconic Coca-Cola imagery and uniquely Filipino motifs and concepts like the parol, belen, simbang gabi, and the salu-salo setting. Abiding by the company’s operational principles of sustainability, the decorations were created from recycled materials, like with the parol and garlands made of upcycled used PET packaging.

Coca-Cola Beverages Philippines, Inc. lights up its Naga Plant, as part of its yearly tradition of celebrating the Christmas season in a distinctly Filipino way. In keeping with its sustainability objectives, the bottler uses handmade and upcycled materials for its holiday decorations.

The Tatak Pinoy theme mirrors Coca-Cola’s commitment to being an integral part of Filipino households, through the refreshment its beverages bring and by making a difference in people’s lives.

Coca-Cola has been in the Philippines for 111 years and it maintains a vast footprint, spanning 18 manufacturing sites and approximately 70 distribution and sales offices across the country. It is currently partnered with close to one million micro-retailers and almost 6,000 key customers.

Mr. Rodolfo Lumunsod, a Delivery Service Representative of Antipolo DC, is one of the Coca-Cola Beverages Philippines, Inc. associates embodying the brand’s global call-to-action of The World Needs More Santas as well as bringing cheer and refreshment to Filipino customers. 

The global theme for Coca-Cola’s Christmas campaign is The World Needs More Santas, encouraging people the world over to embrace their inner Santa and embody generosity of spirit.

In the Philippines, this call to action is being executed through various multi-channel activities, including bringing the spirit of Christmas to life with Coke Kindness Village, spreading kindness by sharing a one-of-a-kind bottle of Coke with loved ones, and catching the iconic Coke Christmas Truck in action.

McGeown adds, “We consider our associates as our very own Santas. Every day—all-year-round, during the Christmas season, and again beyond the holidays—our CCBPI associates make it possible to manufacture and deliver much-loved products to so many Filipino households. Lighting up our sites is also celebration of the joyfulness they’ve brought to so many.”

As its sites across the Philippines illuminate the season's evenings to help signal even brighter days, Coca-Cola is looking forward to celebrating the holidays in close communion with its partner-communities, as well as with the Filipino families that invite its products to be part of their Christmas celebrations.

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Editor’s Note: This article was provided by Coca-Cola Philippines.