Warner Bros. Pictures has launched the Barbie Selfie Generator to help promote the new Barbie film by Greta Gerwig starring Margot Robbie and Ryan Gosling.
After the April 5 cast reveal featuring individual character posters, the Barbie team was quick to announce its selfie generator tool powered by artificial intelligence (AI).
"Welcome to Barbieland, where you can be Barbie (or Ken). Click below to become an instant icon! #BarbieTheMovie," the Barbie Self Generator website reads upon entering.
Upon taking or uploading a selfie, online users may reposition the picture, adjust its size, and rotate its orientation.
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Moreover, they can change the accompanying text and choose from eight colored backdrops for their selfies.
The initiative has since been praised online for its instant appeal to netizens.
"Props to this digital marketing team," the top official Instagram post comment said.
Barbie The Movie will revolve around the adventures of Barbie and Ken as they start their journey in the real world. It's set to hit the theaters on July 21.