Say hello to the newest face of Philippine telco giant SMART: Chris Evans!
The famous actor’s endorsement for its campaign dubbed “Live Smarter for a Better World” was announced via a commercial posted on the firm’s official YouTube page. In the end, he adorably said: “Simple, SMART ako.”
“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact,” said Alfredo S. Panlilio, the mobile services provider’s president and CEO. “Through our ‘Live Smarter for a Better World’ initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good.’”
The TVC was directed by Pascal Heiduk, who has worked his magic on other huge brands like BMW and Mercedes Benz.
Jane J. Basas, its senior vice president and head of consumer wireless business, said they “are truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all.”
“By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world -- one positive action at a time,” she continued.
Evans became famous for his role as Captain America under Marvel Cinematic Universe (MCU). With this project, he joins the likes of K-pop group BTS, Korean actors Hyun Bin and Son Ye-Jin, among others, as the ambassadors of the brand.
Article thumbnails from SMART