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In celebration of Pride Month, Smart launches its #SimplyLove campaign to pay tribute to all kinds of love and promote a culture of diversity and inclusivity for a better world.
The campaign kicked off with a video defining a better world as one where "everyone is accepted, equal, loved, and proud."
Catch Ben&Ben and more at #SimplyLove Digital Pride on June 20
On June 20, Smart continues the festivities, hosting the #SimplyLove Digital Pride on its official Facebook page on June 20 which will see special performances from Ben&Ben, She's Only Sixteen, and Words Anonymous. The online event will also feature esports team Blacklist International's Mobile Legends star athlete OhmyV33nus and non-government organization LoveYourself Inc.
“The pandemic made us realize what truly matters like our need for love and connection. This collective realization is a great way to spark conversations on the importance of accepting and respecting the various expressions of love--because love is #SimplyLove regardless of your sexual orientation and gender identity,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
“As a mobile services provider, inclusivity and diversity are simply vital to our mission of bringing people together, bridging their gaps, and fostering connections. This is very much reflected in our work culture, to the way we embrace our customers from different walks of life and align ourselves with personalities who inspire and unite us,” she adds.
Join the conversation on diversity and inclusivity and share your inspiring stories online by using the hashtag #SimplyLove.
#SimplyLove is part of Smart's bigger advocacy for a Better World, which aims to inspire people to commit to sustainable actions with a lasting, positive impact on society. The brand also encourages everyone to ignite their passions to help change the world for the better.
Editor’s Note: This article was provided by Smart Communications, Inc.