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Digital e-sports platform 'Kalaro' launches in October

By Christian Imperio Published Sep 25, 2020 5:09 am Updated Sep 25, 2020 5:37 am

Kalaro, the first fully-integrated end-to-end e-sports online platform in Asia created by an internationally-experienced team of Filipino tech experts, will be making its debut on October 12, 2020.

Upon its launch, the nationwide online sign-up will be made available to e-sports fans and players. Interested gamers can join Kalaro using their mobile number, Facebook, Twitch, Razer, or Google accounts.

“We are thrilled to finally unveil Kalaro to be the catalyst in rapidly developing world-class Filipino Esports talents,” The-AsiaGroup.com Inc./ Pnex Int’l Corporation Board of Directors Member Renalyn B. David said. “With the incredible support we are getting from our partners and the gaming community, we’re excited to realize the synergy Kalaro will create among corporate brands and more than 30+ million Esports enthusiasts in the Philippines.”

The-AsiaGroup.com Inc., owner of Kalaro,said that it has formed alliances with top corporate brands for Kalaro such as the National Computer Systems (NCS) of Singapore, ERNI from Switzerland, and local companies Union Bank of the Philippines, DragonPay, GCash and Globe Labs.

NCS, one of The-AsiaGroup.com Inc.’s partners, is handling the technology cloud infrastructure of the platform in order to ensure that Kalaro is globally available to all Filipinos 24/7. They also handle various integration requirements of Kalaro so that it can connect online to all other apps like Facebook, GCash, DragonPay, Twitch, and other 3rd-party systems.

Meanwhile, ERNI is responsible for the design of the User Interface (UI) and overall User Experience (UX) of Kalaro - translating these designs into actual working systems for Kalaro users to enjoy. Together with the in-house tech experts of The-AsiaGroup.com, Kalaro has achieved the global standards in software (app) design and development.

Kalaro was able to capture the aspirations of all the eSports stakeholders and present it in a creatively designed User Interface (UI) which results in a fun, easy to use and with a comprehensive set of features fitting to the demands of tech-savvy millennials and Gen Zs,” The-AsiaGroup.com Inc./Pnex Int’l Corporation co-founder David Nithyananthan said.

The company said that the digital platform also paves the way for corporate brands to collaborate with Kalaro's stakeholders.

"They can have storefronts inside Kalaro to enable them to promote and sell their products online to Kalaro users. Brands can also sponsor gamers, streamers, teams and leagues. Kalaro members can electronically transact 24/7 anywhere around the globe. This e-wallet feature of Kalaro is powered by Union Bank of the Philippines, DragonPay, GCash, and Globe Labs," it said.

The company believes that Kalaro’s launch is in perfect alignment with the need to boost the Philippine economy. It claimed that Kalaro can mobilize the 30+ million Filipinos gamers for some economic activities which would give jobs to corporate brands which will focus on this market segment, create work-from-home opportunities for streamers & gamers, spark some consumer spending and at the same time hone future Esports world champions.