In celebration of National Grilled Cheese Day on April 12, Kraft Singles US is offering grilled cheese scented incense—you read that right.
Dubbed the “Kraft Singles Grilled Cheese-cense,” the incense sticks apparently have a smoky warm cheese sandwich smell once burned. Unlike in the promotional photos though, it comes with a wooden incense holder, not a sandwich-shaped one.
Though the smell of burning cheese is something we’d all like to have, Kraft Singles is only offering the special product for free in the US.
Per grilledcheesecense.com, Fans can avail themselves by tweeting the hashtags #BreatheCheesy and #Sweepstakes until April 15. Kraft will then be giving away 1,000 incense sticks and holders on April 16 via Twitter DM.
What other cheese-related products would you want to have?
Photo via Kraft