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Pia Wurtzbach earns most media impact value at the 2024 Cannes Film Festival

By Melanie Uson Published Jun 14, 2024 4:05 pm

Pia Wurtzbach has been hailed as one of the top celebrities who earned the most media impact value (MIV) at the 2024 Cannes Film Festival. 

According to the data released by analytics and tech company Launchmetrics, Pia ranked number one for top celebrities after earning $8.1 million (about P475 billion) worth of MIV—a monetary value to “every post, interaction or article to measure its impact and identify contributions to Brand Performance across Voices, channels, and regions.” 

Following the former beauty queen are Indian actress-model Urvashia Rautela at $7.9 million, entrepreneur-actress Preity Zinta at $4.2 million, and actress Avneet Kaur at $4.1 million.

Pia was also named as the top celebrity voice by MIV at $2.3 million MIV (around P134 million). 

Prior to this, she was also included in Lefty’s top six most visible influencers during Milan Fashion Week after garnering an estimated media value (EMV) of $2.95 million (P170 million), joining Hollywood actress Anne Hathaway, K-pop idol Hyunjin, and actress-fashion style icon Heart Evangelista in the list.

In April, she was hailed as the “Global Fashion Influencer of the Year” at the 2024 EMIGALA Fashion and Beauty Awards in Dubai.