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Calvin Klein trends as BTS ARMY speculates that Jungkook will be brand's new ambassador

By JUSTINE PUNZALAN Published Jan 30, 2023 9:30 pm Updated Jan 30, 2023 11:40 pm

BTS has been taking over the fashion world with Jimin and Suga recently named as Dior and Valentino's global ambassadors. Now, who could be the next member to become the face of a designer brand? ARMYs are saying that it would have to be Jungkook.

On Jan. 30, Calvin Klein trended on Twitter as BTS fans speculated that the K-pop supergroup's Golden Maknae is set to become the American lifestyle brand's new endorser.

The tweets, which have totaled over 147,000 as of writing, came after ARMYs discovered that Cedric Murac, Calvin Klein's executive vice president and global head of creative, began following BTS' Golden Maknae on Instagram. 

Shortly after, fans noticed that Calvin Klein commercial director Zyden Choo likewise started following Jungkook on the same social media platform. This then hyped up ARMYs and led to partnership rumors between the brand and Jungkook.

ARMYs think that their rumored collaboration is already in the offing since Jungkook was spotted wearing Calvin Klein clothing on several occasions in the past. This includes dance practices and BTS' Permission to Dance concert in Las Vegas in April 2022.

Not only that, Calvin Klein asked its Twitter followers in June of that year who they want to see in one of the brand's campaigns, and the BTS main vocalist was among the celebrities that topped the list.

A fan even pointed out that apart from Jungkook, Murac is following Jennie on Instagram. The Pink Venom star has been Calvin Klein's ambassador since 2021.

If the rumors turn out to be true, this will be Jungkook's first collaboration for the year following his partnership with FIFA World Cup 2022 for the song Dreamers which he sang alongside Fahad Al Kubaisi. 

Prior to that, Jungkook worked on two collaboration songs: Left and Right with Charlie Puth and Bad Decisions with Benny Blanco, Snoppe Dog, and fellow BTS vocalists Jin, Jimin, and V. They were released weeks after the group announced their plans to pursue solo projects in June 2022.