Heart Evangelista: “The Power of U is being your most authentic self”
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If you remember Heart Evangelista as the kikay actress and the other half of the hottest love team on TV at the beginning of her career in the early 2000s, it might be time for Ultherapy®.
Ultherapy® is the gold standard in non-invasive skin lifting procedures and Evangelista is their newest brand ambassador. Known for her expressive chinita eyes and distinctly sculpted features, she has sworn by it as her top maintenance treatment through the years.
“I get it done regularly. When I’m going to an event or a shoot, I prepare with Ultherapy®.” she shared during her launch as its newest brand ambassador at Palacio de Memoria hosted by its Philippine exclusive distributor, Vanguard Aesthetics.
She has gone through eras: a dramatic actress, a recording artist, a VJ, a visual artist–and she’s still evolving. Today, she is one of the top fashion influencers not only in the Philippines but in the world. Glamorous and trend-setting as she posts from the front row at the world’s fashion capitals and racking record-breaking Earned Media Value beyond her online following, she’s become an asset of Philippine soft power. As the face of our country and Southeast Asia in the competitive multi-billion dollar fashion industry, the Philippines is being recognized as an emerging player. She represents the promise of our economic strength–all with impeccable grace and style. And through it all, she’s been unapologetically herself, harnessing The Power of U, Ultherapy®'s newest campaign.
During the launch, Tetet Go, sales and marketing director of Vanguard Aesthetics, explained, “With this new campaign, we want to continue leading the way in redefining beauty standards, encouraging individuals to celebrate their uniqueness. We believe that Heart is the perfect face of tenacity, grace, and confidence and has the biggest heart–someone who truly understands her power.”
The Power of U campaign is both a testament to Ultherapy®’s strength as the only US FDA-cleared skin tightening procedure using micro-focused ultrasound with real-time visualization (MFU-V) and its proven efficacy in maintaining and enhancing–never changing–one’s natural features, quirks and all; something Evangelista has thrived in.
“As you get older, ‘The Power of U’ becomes very questionable because you’re not as confident as you used to be once you’ve lived through life,” she admitted. “Now, I would say I feel like I’m a different person. I have lived a colorful life. I know now that ‘The Power of U' is being your most authentic self.”
“You have to embrace your flaws, normalize being human and imperfect. Your weakness can also be your weapon. That's what makes you shine the most,” she continued. “So you just have to accept the things that you don’t want to accept because they make you unique and different from everybody else. In this day and age, there is no specific definition of what beauty is.”
Breaking into and standing out in what was once a homogenous global fashion industry, Evangelista’s success is proof of this. And while most would draw confidence from the pursuit of perfection, she roots deep from the opposite. “Perfection is what we want because it’s inspiring, but it’s not real,” she explains. “Confidence comes from experience, your downfalls. It's when you learn to love and treasure yourself. I've had a few hard times, but because of those moments, I learned to treasure my worth. It’s called a survival instinct.”
Part of that longevity is harnessing her resources. She’s a loyal patient at The Aivee Clinic with Dr. Aivee and Dr. Z Teo, and for good reason. The Aivee Clinic has been on top of the best and the latest treatments since it was founded in 2009, and yet Ultherapy®–established just five years earlier–remains a favorite with proven skin-lifting benefits.
“They always educate me on what the best machine would be and Ultherapy® is definitely our top maintenance machine. I do that to maintain my skin, to lift and tighten–especially the jowls, which is the number one problem as we age. And the neck. So we always do this on the neck and the jowls,” she shared. “Sad to say, especially if you're a happy person who smiles a lot, it does sag.”
As Evangelista lives up to The Power of U, nothing will pull that smile down. Having accomplished so much as she turns 39 this Feb. 14, she is still only turning 39, and she is just getting started.
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In the Philippines, Ultherapy® has over 100 certified partner clinics nationwide. Ultherapy® is a registered trademark of the Merz group of Companies and distributed by Vanguard Aesthetics OPC at Unit 808 One Corporate Center, Julia Vargas Avenue corner Meralco Avenue, Ortigas Center, Pasig City.
To know more and view the complete list of accredited Ultherapy® clinics, visit Ultherapy-asia.com and follow Ultherapy® Philippines on Facebook and Instagram.
Gold Standard Reference:
Fabi, Sabrina G. et al. “Optimizing Patient Outcomes by Customizing Treatment With Microfocused Ultrasound With Visualization: Gold Standard Consensus Guidelines from an Expert Panel.” Journal of drugs in dermatology : JDD vol. 18,5 (2019): 426-432
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Editor’s Note: This article was provided by Ultherapy®.