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New collabs, collections, and a comeback—here’s everything you need to know in fashion this month

By CAMILLE SANTIAGO Published Jul 28, 2021 4:12 pm Updated Aug 03, 2021 2:48 pm

Only a few days left until we welcome another month, which means a new set of collections are coming our way.

From Adidas' reimagination of their iconic shoe to Avon's genderless underwear, check out the forthcoming launches and product releases, and fashion updates.

Adidas relaunches the iconic Forum sneaker

Adidas takes us back to the ‘80s with their iconic Forum sneakers. Back then, it was the go-to basketball shoe that truly made a statement. Now, the timeless sneaker has been reimagined into three modernized versions, all representing self-expression and creativity, headlined by campaign stars British artists Slowthai and Beabadoobee.

"Encouraging a new generation to embrace an open attitude, the latest Forum collection is informed by an innate ethos of unapologetic amateurism and the irreverent spirit of never being afraid to experiment with new ideas," the press release said.

This collection will see the launch of the Forum Exhibit Low which features all the sneaker’s classic elements wrapped into a low profile look, matched with a removable strap, a luxe white leather upper with red accents and navy blue details, as well as a court-ready rubber outsole.

There's also the Forum Exhibit Mid which is similar to the low, but comes in a mid-cut silhouette, and is available in a striking pastel blue colorway.

Finally, iconic Forum Low elevates the sneaker’s classic look with a basketball-inspired white, navy, red, and yellow colorway.

Adidas Forum is available in stores and on their website. Prices start at P4,000.

Avon releases gender-neutral undergarments

Did you know that this year alone, searches for gender-neutral apparel have risen by as much as 33%?

Because of this need, Avon launched its first ever gender-free intimate apparel line “that celebrates every body, every gender, and every personality.”

“We want the members of the LGBTQIA+ community to feel seen, supported, and celebrated through the NEW Limitless Collection and now that they, too, are limtless, hence the name, says Avon marketing director Anna Garces. “We believe every kind of body deserves support that lets them be themselves, each given the chance to afford truly supportive comfortable underwear,” she added.

The Andy Ultra-stretch Boxers are designed to fit anyone with or without an appendage. It can be paired with the Andy Ultra-stretch Support Top which can be used in multiple ways: as a bra, a minimizer, or a top!

The Limitless collection is available on their website or through representatives.

FitFlop returns to the Philippines

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They’re back! FitFlop Philippines isn’t quite ready to leave the country yet. 

After announcing its closure last June, FitFlop disclosed that they will be relaunching this October under a new distributorship, MAP Active Philippines Inc., a subsidiary of PT MAP Indonesia, the leading lifestyle retailer and distributor in Southeast Asia.

“We are thrilled to announce this new partnership with MAP Active to reinvigorate the FitFlop  brand in the Philippines,” said Margaret Ma, GM of FitFlop APAC. “Their longstanding expertise and knowledge of the local market combined with our innovative footwear designs will allow us to reach new heights as we continue to serve our loyal Filipino clientele. The Philippines remains an important market for FitFlop and we are absolutely committed to our customers in this region.”

Additionally, MAP Active Philippines’ Country Manager Dirk Boerma, says he is “incredibly excited to add FitFlop to our portfolio.”

“With its comfort and style, it’s easy to see why FlipFlop continues to be a local favorite. There is no  doubt that we can further elevate their local presence with our team’s creativity and market  expertise,” he said.

FitFlop plans to re-launch operations in both physical and online stores in the Philippines in 2021. Nine stores will reopen, including SM Pampanga, SM Cabanatuan, SM Bacolod, SM  Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma, and Robinsons Place Manila.

&REA by Love, Bonito launches its third collection

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The cottagecore trend feels most appropriate for rustic settings, but there’s no stopping us from wearing these romantic pieces in the city, especially after seeing Love, Bonito’s third installment of &REA.

Creatively led by social media personality Andrea Chong, the latest &REA by Love Bonito collection “takes us back to the dream-like world of cottagecore, countryside chic and slow living.” Imagine dainty flowy silhouettes, billowing sleeves, and light and breezy fabrics in muted tones and gingham prints—it’s a vibe that feels very romantic.

&REA by Love, Bonito will be released in two drops, one in July and another in August 2021.

Love, Bonito partners with Mattel's Barbie

Ultimate fashion icon Barbie, together with Southeast Asian fashion brand Love, Bonito, is encouraging young girls and women to "believe in themselves and be empowered to pursue their limitless potential" in style.

“We are glad to be able to collaborate with Barbie to create a collection of dolls who represent the Love, Bonito woman. She is a multifaceted multi-tasker, always on the go, wears many hats and plays many roles,” said Dione Song, CEO, Love, Bonito.

“The Barbie 62-year brand legacy has been known for championing female causes and the partnership with Love, Bonito further strengthens our voice in getting girls to continue believing in themselves. Our hopes of removing barriers that prevent girls from reaching their potential is an ongoing one and only with like-minded brands can we continue to expand this cause worldwide,” said Ho Shu Ting, Marketing Manager of Mattel Continental Asia.

For a minimum spend of US$110, customers from Singapore, Malaysia, Hong Kong, and Indonesia can get their own limited-edition Barbie wearing Love, Bonito’s The Staples collection.

Uniqlo collaborates with Hana Tajima

Staying true to Uniqlo’s brand philosophy “Made for All,” the latest LifeWear collection—this time by New York-based fashion designer Hana Tajima—“reflects cultural diversity from a global perspective.”

The collection puts comfort and elegance at the forefront, with easy silhouettes and soft textiles that allows the wearer to move freely.

With a theme called “An Environment for the Body,” Tajima said, “I was really interested in the idea of clothing as a sort of environment for our bodies and considered how things feel when they’re worn. I focused particularly on fabrics that move fluidly with the body. This is a collection to wear in everyday life, and that’s where it intersects with UNIQLO’s LifeWear philosophy. I want HANA TAJIMA FOR UNIQLO to provide a positive environment for both the body and spirit of the wearer.”

The collection launches on July 30 in select UNIQLO stores and on their website.

Photos courtesy of brands