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KKW Beauty is closing—here's what you can buy from their closing-down sale

By Camille Santiago Published Jul 07, 2021 3:26 pm

It's the end of an era for this Kim Kardashian-owned company.

On Wednesday, July 7, Kardashian announced on social media that her beauty brand, KKW Beauty, will be closing to give way to a "completely new brand."

"To our loyal customers, it all started with a Contour Kit and expanded to eyes, lips, body, and many incredible collections over the past four years," the reality star and entrepreneur wrote on social media.

She said that the site, KKWBeauty.com, will be shutting down on August 1st at midnight, but will come back as a "completely new brand" that carries products with "new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look."

"I'm excited to continue to develop and expand my product range for you to finally be able to experience it the way that I have always envisioned," Kardashian wrote in a statement.

"In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories for one single website," she added.

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A post shared by KKW BEAUTY (@kkwbeauty)

She ended her statement by thanking her fans and promising them that she will be returning soon.

KKW Beauty, which Kardashian founded in June 2017, started with a collection of contouring kits. She later on launched KKW Fragrances in July 2017 and SKIMS in November 2019.

In June 2020, Kardashian sold 20% of KKW Beauty to beauty conglomerate Coty—which also owns 51% of Kylie Cosmetics.

"Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand," the Keeping Up with the Kardashians star said in a press release.

"This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world," she added.

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A post shared by KKW BEAUTY (@kkwbeauty)

Meanwhile, KKW Beauty is holding a closing-out sitewide sale at 20 to 75% off (We spotted some items below $3 or P150!). Check out the gallery to see what you can buy before it's too late!

KKW Beauty Sooo Fire Gloss in Flammable, $2.70

Glitz & Glam Gloss in Gold Sparkle, $2.70

Sooo Fire Eyeliner in Yellow Gold, $1.50

KKW Beauty Ultralight Beams Duo in Peach, $4.80

KKW Beauty Red 3-piece Lip Set, $30.40

KKW Beauty Bronze Heaven Eyeshadow Palette, $20

KKW Beauty Body Brush, $25.60

KKW Beauty Concealer brush II, $14.40

KKW Beauty Blush Duo in Classic Pink, $20.80

KKW Beauty Eye Crayon in Sneaky, $14.40

KKW Beauty Sooo Fire Gloss in Flammable, $2.70

Glitz & Glam Gloss in Gold Sparkle, $2.70

Sooo Fire Eyeliner in Yellow Gold, $1.50

KKW Beauty Ultralight Beams Duo in Peach, $4.80

KKW Beauty Red 3-piece Lip Set, $30.40

KKW Beauty Bronze Heaven Eyeshadow Palette, $20

KKW Beauty Body Brush, $25.60

KKW Beauty Concealer brush II, $14.40

KKW Beauty Blush Duo in Classic Pink, $20.80

KKW Beauty Eye Crayon in Sneaky, $14.40

CLOSE

Photos from KKW Beauty's Instagram and website