Marian Rivera to launch own beauty brand, Vida Essentials

After three years of planning, actress Marian Rivera is finally stepping into the beauty industry with the announcement of her own brand, Vida Essentials.

Rivera shared the news via Instagram on Thursday, posting a teaser clip that showed her applying lotion to her arm and shoulder.

In her announcement, she reflected on the long journey to launch, stating, “Three years of dreaming, refining, and believing. And now, finally… I get to share this with you.”

The actress emphasized that the brand is a deeply personal project, born from her own self-care rituals.

"What started as my own little secret has become something I can offer with a full and grateful heart. Because taking care of your skin is more than routine—it’s love," she said.

On its Instagram page, Vida Essentials said their products are "thoughtfully formulated with effective ingredients and gentle formulas you can feel good about using daily."

Apart from the new beauty brand, Rivera also owns Flora Vida, a flower shop that expanded to curated home products and clothing.