On Monday, March 27, Calvin Klein dropped a teaser of its upcoming collab with “the golden maknae” Jungkook of BTS.
In the clip, the K-pop idol can be seen in the brand’s underwear that he matched with jeans and a denim jacket. While Jungkook's face was not shown in the teaser, his lip piercing and hand tattoos made fans confirm his identity.
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Calvin Klein trended on Twitter in January as fans speculated that the K-pop idol was set to become its endorser. The tweets came after ARMYs discovered that Cedric Murac, Calvin Klein's executive vice president and global head of creative, began following the BTS member on Instagram.
Shortly after, fans noticed that the lifestyle brand's commercial director Zyden Choo also started following him on the same social media platform. This hyped up ARMYs even more and sparked partnership rumors between Calvin Klein and Jungkook.
Calvin Klein has also tapped other notable Korean artists to be the face of their brand, including BLACKPINK’s Jennie.
Jungkook is a member of the seven-member boy group BTS. Aside from being the biggest names in the K-pop industry, they are also making waves in fashion by endorsing various luxury brands—Jimin for Dior, V for Celine, j-hope for Valentino, RM for Bottega Veneta, and SUGA for Valentino.