Jennie Kim of BLACKPINK stunned in the latest campaign of Calvin Klein, as seen in photos released by the global fashion lifestyle brand.
In monochrome shots taken by Mert Alas and Marcus Piggott, the singer can be seen sporting athletic two-piece underwear on the brand's official channels. She was styled with a chic hairstyle, bringing out her bangs for added fierceness.
"1996 is the moment. [Jennie Ruby Jane] in Calvin Klein 1996 underwear. New for the season. Online now," Calvin Klein wrote in its social media posts.
In another frame, she can be seen rocking a crop top with a Calvin Klein denim jean-and-jacket combo.
Jennie, noted for her high brand value and a net worth estimated at $10 million (around P552 million), is also fitting for the campaign as a '96-liner.
The brand said that its new Spring 2023 collection featuring Jennie will drop soon, saying that the newly introduced Calvin Klein Athletic line is optimized for all-day activity. "This season. Sensuality with ease. New explorations in silhouette," they added.
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The BLACKPINK member previously starred in two of its advertising campaigns last year, including Calvin Klein Fall 2022.
Aside from Calvin Klein, Jennie has represented other luxury brands and household names such as Chanel, Hera, Adidas, and Samsung.
Her three bandmates have all similarly fronted leading fashion brands. Lisa is a brand ambassador for Bulgari, Celine, MAC, Prada, and Samsung; Rosé is the face of Tiffany & Co. and Yves Saint Laurent; while Jisoo endorses Cartier and Dior.