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Farewell tote bags, Nissin rolls out cup noodle pouches

By SAAB LARIOSA Published Aug 23, 2021 3:59 pm

Rep your love for instant noodles—from phone cases to bags.

Japanese food company Nissin is going all out for their 50th anniversary this year, and their new merch selection sees cup noodle aficionados carrying the classic cup noodle literally everywhere.

Dubbed as the "cup noodle pouches," the realistic bags take inspiration from their classic packaging and comes in their three most popular variants: regular, seafood, and chili tomato. The bottom part of the lid also features a cat head that can be found in their latest packaging.

The pouches will be sold as part of the company's Cup Noodle 50th Anniversary Book set to hit bookshelves on September 18.

The full-size pouches will be sold at Japanese bookstores for 2,178 yen (P995) and bundled with the anniversary book. Meanwhile, the smaller sizes can be found at convenience stores across the country for 1,850 yen (P845). The adorable pouches have yet to be available internationally.

What other cup noodles merch are you down to own?

Banner photos from Nissin