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Jennifer Aniston hints at launch of a beauty brand called 'LolaVie'

By Camille Santiago Published Sep 04, 2021 10:50 am

Jennifer Aniston might just be launching her very own beauty line this week, and we could easily freak out right now! 

The Friends star teased the launch of her new brand saying "something's coming" to caption two behind-the-scenes photos. She went on to tag LolaVie, a new Instagram page.

So far, the brand is only following one person on their Instagram page: Aniston. It also has only three posts on their account, one of which, is the same photo of Aniston's back.

While it does not say that LolaVie is a beauty brand, hints of an all-natural brand are seen on brand's website, which shows a photo of plants, seeds, a lemon, and beakers, and a tagline that says "Naturally You." One Instagram post also shows a blurry image of a black and white bottle with liquid drops—a shower product, maybe?

According to the U.S. Patent and Trademark Office, a trademark was filed for LolaVie in July 2019 for beauty products like “lotions for face and body, non-medicated soaps for face and body, non-medicated preparations for care of the skin, bath gel, deodorant and hair care preparations.”

As we wait for its launch on Sept. 8, customers may already start signing up to receive updates on the LolaVie website.

View this post on Instagram

A post shared by LolaVie (@lolavie)

Aniston previously created a fragrance in 2010 under the same name, LolaVie.

“It’s been a year-and-a-half journey,” she told WWD about the fragrance. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’ And it’s turned out to be an extension of myself as opposed to slapping my name on something.”

Photo from Jennifer Aniston and LolaVie's Instagram