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‘Love Alarm’s’ Song Kang is the newest face of Deoproce Philippines

By CAMILLE SANTIAGO Published Mar 03, 2021 9:17 pm

We know you Love Alarm fans can't wait for Season 2 this Mar. 12, but here's some exciting news for you: Song Kang is officially an ambassador of K-beauty brand Deoproce Philippines!

A week ago, the global beauty brand dropped hints to their followers that "someone SWEET is coming HOME" while posting a silhouette of a tall man. Few days later, they dropped another hint, writing that K-drama fans should "set your ALARMS and get ready to fall in LOVE."

And finally, after a week of teasing, Deoproce Philippines finally announced that their newest endorser is none other than the Love Alarm and Sweet Home star, Song Kang!

"Though beauty endorsements are still dominated by women, it is quite refreshing and inspiring to see a male celebrity give marketing a makeover and democratize beauty for men," the press release said.

They added, "With Song Kang as its latest muse, Deoproce remains at the forefront of the skincare industry, blending the gender lines while still delivering innovative and effective products."

Photos courtesy of Deoproce Philippines