So here’s the dilemma: You have a drawer full of workout wear, and yet, you’re still searching for something that does more than just make you look great—but one that will also make you feel good in while doing any kind of activity. After all, isn’t that what athleticwear is supposed to be?
And so, today, adidas has launched a campaign that supports “all women in sport,” including a collection that’s made for any kind of movement. “We believe that sport should be accessible to—and representative of—all, and this year we are accelerating our efforts to ensure it is an inclusive space for women,” said Aimee Arana, General Manager, Global Training at adidas.
No matter what your lifestyle or fitness preference is, adidas’ new Formotion collection is made just for any type of woman. It’s an activewear collection that’s created by an all-female design team to provide maximum comfort and fit “that works seamlessly with the body in motion.”
Josefine Aberg, VP Product Design at adidas, said: “As we started on the journey of creation, we asked women from around the globe how they want to feel when they’re working out, and the feeling of confidence came up repeatedly. Many could relate to wearing uncomfortable apparel that holds them back when playing sport or exercising, affecting how they feel when moving.”
She added, “With this collection, we wanted to make women feel secure and strong, yet comfortable – liberating, rather than restricting, giving confidence through every move, from deadlifting to barre.”
The collection consist of bras, leggings, tops, and outerwear, all designed based on body mapping and motion studies of women, of different shapes and sizes, built to their specific needs while enhancing movement.
Using a shapewear technology, the Formotion collection uses graded compression “to deliver precise support where it’s needed most” such as the waist and hips to sculpt, and around the legs and calves to allow movement with ease.
It also features adidas’ quick-dry Aeroready fabric which keeps athletes feeling dry and comfortable, and PRIMEGREEN, a series of high-performance recycled materials using a minimum of 40% recycled content.